Contents of network promotion training:
1. Analysis of Internet market status, analysis of network promotion status, reasons for network promotion failure, basic concepts of network promotion, case analysis of network promotion, and network promotion process.
2. The related concepts of public opinion, public opinion monitoring's method, confirm the seriousness of negative public opinion in various channels, formulate treatment plans, implement treatment plans, and strengthen and promote positive public opinion.
Network promotion:
Network promotion is an advertising method that takes enterprise products or services as the core content and establishes websites, APPs, applets, H5, etc. And then present it to netizens through various free or charged channels. Network promotion can achieve the effect of small investment and big return.
Common promotion methods include overall promotion, mutual promotion and baidu promotion (CPC, CPS, CPV, CPA). Free website promotion is a new media channel such as forum, SNS, link exchange, B2B platform, blog, Weibo and WeChat.
In a narrow sense, the carrier of network promotion is the Internet, and promotion without the Internet is not network promotion. It can be divided into two types: doing a good job in user experience and using Internet platform tools for word-of-mouth promotion.