Simple and convenient web operation can bring a large number of potential customers to enterprises or individuals, and effectively enhance the popularity and sales of products.
After purchasing this service, enterprises or individuals submit a certain number of keywords through registration, and their promotion information will first appear in the corresponding search results of users.
When users are looking for information, people can optimize the layout through keywords and find these promotional marketing information and copywriting.
Baidu will charge according to the actual clicks of users, and the charge for each effective click ranges from a few cents to several dollars.
With its strong product advantages, Baidu Marketing provides customers with all-round product advertising resources covering the whole scene of users' lives with billions of search requests every day, more than 65438+ billion users browsing Baidu information stream and 80 billion positioning service requests.
Let's introduce the methods and skills of Baidu's bidding advertising, and how to operate it to achieve steady profit.
First, the selection criteria of tender advertisements
1, profit (the first condition), the profit is preferably 2-300+. If the unit price of paid bidding products is too low, it will lose the meaning of bidding.
2. Keyword planning: greater than 100 (searched).
2, Taobao sales: more than 50 (some people buy).
3. Number of competitors: less than 3 (low competition).
4, strong rigid demand: weight loss, men's products, etc.
5. Project durability: entrepreneurship training, taobao guest, credit card, psychology, etc.
6. Product repurchase rate: product effect, customers can continue to consume.
Second, the advantages of bidding advertising.
The two major directions of Internet customers are free promotion: long investment time, high technical threshold and slow effect.
Paid promotion: less time, low technical threshold and quick results. Therefore, people who really make a lot of money online are advertising.
Third, the bidding platform.
Generally speaking, product bidding refers to Baidu bidding. Other platforms that can go online include Today's Headline, Tik Tok Luban, sogou Bidding, 360 Bidding, Youdao Bidding, etc.
Fourth, advertising skills.
It is not difficult to master the correct core of advertising technology, and "keywords" are the golden key to open the Internet.
Because keywords = demand, the core of advertising is to find keywords with strong demand and match them accurately.
When the keywords searched by users are exactly the same as those submitted by you, your advertisement will have a chance to be displayed. And accurate matching is realized.
If the function of exact matching expansion (regional word expansion) is turned on, when the keywords you set include regional words, netizens located in the region may also display your promotion results by searching for parts other than regional words.
This kind of search users are more accurate and easier to place orders.
Fifth, the rule of successful bidding advertising.
The rule of successful bidding advertising is to sell your products to the people who really want them, which is the secret of winning the bid without losing money.
Those who burn money by bidding waste 80% of their money on 80% keywords that can't bring orders.
So we need to test the keywords in the early stage, leave the keywords that can bring orders, and delete the keywords that burn money, then your account will have a stable profit.
Selling your product to the person who really wants it is the rule of successful bidding advertising.
The more you share, the more you gain!