Mastering the sales skills of a shopping guide is one of the most important conditions for product sales, and it is also an essential ability for a shopping guide. A good shopping guide can create good benefits for enterprises and bring good income for themselves. So what are the sales skills of shopping guides? Keep reading!

Guide the sales skills of 1 1 and refine the selling points of products.

How to refine the selling point of products? You have to answer what the selling point is first. Selling point, the marketer says "the benefit point that the product provides to the customer", and the front-line staff of the terminal shopping guide says "the benefit point that the product can most impress the customer", which is actually a "unique sales proposition".

Of course, to refine the selling points of products, we must first understand our own products, products of competitive brands, advantages and disadvantages of products, technical content of products, production technology and unique selling points of products. The more we know, the easier it is to convince customers. In real life, an excellent shopping guide comprehensively uses these "selling points", grasps the psychological needs of customers, and then highlights the introduction of a certain aspect. A good shopping guide not only establishes a brand for himself, but also expands the influence for the brand and image promotion of the enterprise.

You should know what customers think.

As a shopping guide, you must be able to guess the customer's psychological activities and perceive the customer's consumption habits and the level of customer demand from specific details such as actions, clothes, manners, eyes and expressions.

When promoting their own products, potential users often have various psychological changes. If the salesperson does not carefully ponder the user's psychology and come up with "housekeeping skills", it will be difficult to understand the real intention of the other party.

When we promote products to different users and see what kind of people they belong to, we can take different measures for different types of users to achieve "targeted" and get twice the result with half the effort. For example, a pretentious person is considerate, but always treats him with disapproving eyes. These people generally have superior economic conditions and are mostly intellectuals. As a shopping guide, we must be able to grasp his psychological characteristics, praise him a lot, cater to his self-esteem, and never laugh at him or criticize him.

3. Be a happy performer

The shopping guide should turn the depressed promotion work into a pleasure, a heartfelt happy sales behavior, and run your customers with gratitude and happiness. Shopping guides should not be angry because of customers' censure, be rude to customers and affect the brand image. Being kind and in a good mood is also a kind of promoting force.

In addition, the shopping guide has to deal with customers, mall staff and people of other brands every day. If you don't have a certain talent for acting, it is difficult to sell your products well. People with strong performance and communication skills can always find both ways and solve difficulties easily. Everyone likes to deal with people who are proactive, enthusiastic and generous. Your enthusiasm and enthusiasm can always infect people or customers around you and get unexpected gains.

4. The sales accounts should be clear.

The shopping guide is the first person in charge of the shop work, dealing directly with the manager, customers and competing products, and is the entrance of information sources. Therefore, it is necessary to have a detailed account to let the shopping mall know that what you sell is not only profitable, but also increases the total profit.

As a shopping guide, we should be clear about the sales situation of products, the profits created for the store, the investment, profit points and effects of promotional activities, as well as the specific sales situation, profits and activity costs of other brands, so as to analyze the advantages and disadvantages of our own brand in this store and help the salesman to do a good job in the sales, payment collection and negotiation of this store. At the same time, the market information collected by shopping guides in their daily work is the best information for enterprises to grasp the development and changes of the market.

Sales skills of shopping guide 2 1. Pre-qualify the target customers and improve the accuracy by 20%.

The higher the quality of your target customers, the less likely you are to find the wrong person. In order to improve the accuracy of your target customers by 20%, you can see which customers you have sold successfully and which customers you have not sold well. Make a sketch of your ideal customer and use it as a reference to determine what kind of customer is impossible to buy. Now look at your target customer list and find out which customers may not buy according to the above criteria.

2. Shorten the time for eliminating unqualified target customers by 20%.

Even after you screen the sales target customer list, there will still be some customers on this list who don't really need you to sell or have no money to buy. Wasting time on these false opportunities is tantamount to squeezing out the time you spend on real target customers.

Don't involve the price too early.

Price is one of the buying factors that customers care about. Often when we meet for the first time, customers will ask "How much is this product?" But it doesn't necessarily expect a clear answer. The author's experience is that if the price is revealed at this time, customers will generally keep it in mind and even put it on your business card immediately. Obviously, it is harmful to realize profitable sales to involve the price prematurely. You know, it is a commercial practice from ancient times to the present that buyers and sellers constantly test each other's price bottom line during the transaction. The direct consequence of involving price too early is to expose one's own price bottom line and lose the initiative in sales. At the same time, it is impossible for any product to fully meet the needs of customers, and there are bound to be defects, which will also be the reason for customers to ask for price reduction. "If there is no yellow one, give us a 10% discount and we can buy other colors." And such a price reduction request is usually difficult to refuse. With the deepening of communication, the demand for price reduction has always run through commercial activities. The price quoted in the morning has undoubtedly become the target of customers.

Therefore, the good time to quote is after full communication and before the transaction is about to be reached. In this way, once the quotation is made, it can be directly transferred to the contract, reducing the bargaining factors and time. Moreover, in the early communication, the customer's needs were clarified and the advantages and disadvantages of the products were understood. At this point, these factors are no longer reasonable reasons for price reduction.

In this sense, the salesperson is not the protagonist of the whole sales stage. On the contrary, salespeople should not strive to be the leading role, but should become directors, provide props for actors, design lines, help them complete sales promotion for themselves within customer organizations, and influence decision makers.

Therefore, it is not important whether the salesperson can directly influence the decision maker. What is important is that the power of decision makers in purchasing decisions cannot be ignored, and there should be ways to influence them.