The common pre-sale time is generally 45 days or 60 days. During this period, we need to set a task goal, which can be 100w or 200w. Then we need to match this goal with our expected time and quantify our goal every day.
Specifically, for example, we have to pre-sell for 45 days, and then we have to make a performance of 100 W. If our annual card price is 2000 yuan and we want to make a performance of 100w, then we have to sell about 500 cards.
Usually, our pre-sale is divided into four stages: training (about 3-7 days); Collect resources (about 10 days); Collect a deposit; Collect the full amount. It takes about 15 days to collect resources in the early training here, so we still have 20 days to complete the task of 500 annual cards, and we need to generate 25 annual cards on average every day. If we have 25 members, we need to ensure that each member sells at least 65,438+0 cards every day.
If a member generates 1 card every day, it must correspond to the corresponding resources, and then it is related to the resource collection in the second stage of pre-sale. Generally, 20-30 resources can be made into a single document, so in the resource collection stage, each member needs to collect 30 resources every day within 10 days (for members, it is also necessary to quantify the daily work to every hour, or three stages in the morning, middle and evening), and 7500 intentional resources will be collected within 10 days.
We also need to consider one point, that is, the personal ability of members, and the ability of members is high or low. We need to clearly know the overall ability of our members to infer whether this goal can be achieved and whether it is scientific. If we can't finish it, we need to adjust the goal or time.
After the whole process, we decomposed our big goal of 100w into every day of our whole pre-sale cycle, and we had a clear understanding of our pre-sale workload. Then we just need to follow our daily goals.
After quantifying the time and goals, we need to implement them. The second point is the most important thing to achieve:
Execution method
Where are we going to find resources? How? Is it billing, sweeping the building, plugging in the car? Newcomers are inexperienced, so what methods should be used to make newcomers have efficient output? These are all issues that need to be considered, involving every detail of implementation. The following are two efficient implementation schemes that I commonly use for your reference:
1. Market research
What is a market questionnaire survey? Basically, take an a4 piece of paper and list 3 to 5 questions on it. Questions can be: name; Do you have the habit of fitness? How much do you spend on fitness? What do you think of the surrounding gyms and so on? You can't write too many questions, others may not have that much time to fill them out.
Usually, it may be difficult for us to send bills and ask for phone numbers. No matter what activities you say, you may not be able to impress them. With this questionnaire, we can ask questions and ask for telephone numbers in the name of market research. It should be noted that we ask for the phone number in the name of doing a questionnaire survey, so we must do it as we do. You can refer to the following words:
"In order to thank you for your cooperation in our work, please leave a phone number here. If there are any preferential activities on our side in the future, I can inform you as soon as possible. Then your number is just a file here. Don't worry, there won't be any harassment here. "
"I think you have filled in this form, so you must be interested in fitness. After the renovation of our store, we are fortunate to invite you to our store for guidance and give us some suggestions. "
2. Corridor signs
Stair room can be in the middle of each corridor, stick a corridor logo, such as 8F, 9F, bigger, and then bring the gym logo, xxx fitness. If someone sends it, we can cover it if we send it. Don't be afraid. You can post it for a while and I'll post it for a while. I think so.
In addition, be careful not to stick dog skin plaster. What we do needs high-end. In addition, similarly, we can also make some blessings or safety warnings.
High-end residential areas are different. High-end residential areas have properties. Want to have exposure in high-end residential areas, need to communicate with the property. It is suggested that some exquisite Zhou Ka can be made and given to the owners for them to give to the owners. Property will meet owners who don't pay property fees. This Zhou Ka gift package can be used as a reward to stimulate the payment of property fees. Take what you need.
3.? Park running group
Every Saturday and Sunday after six o'clock in the evening, it must be the peak of park people. After six o'clock, people who walk and run in the park are a group of people who love life. If you form an atmosphere in this place, you can find many customers here. We can organize 8-9 people to run in the park at 8: 00 or 9: 00 every day, and form a running group so that they can run together and chat up people while running slowly. You will find that you have an extra client when chatting. Moreover, a person who loves sports must have a group of friends who love sports around him, which is likely to bring you referrals.
4. At the entrance of shopping malls and communities
The residential area around five o'clock every night and the entrance of the shopping mall after six o'clock on Saturday and weekend are the peak hours of people flow, so we must arrange someone to deliver the bill.