You can see how other people's official WeChat account posts, pay attention to the update time and content, or listen to some operation courses online or join other people's WeChat group for reference.
2. What are the links in WeChat operation?
Racine 1
Racine is the most important part of the official WeChat account in the early stage. In the early stage, we should continue to export high-quality content and promote high-quality original content through major platform channels to attract more people's attention. Only by attracting the attention of new users can we start a series of subsequent operations, so innovation is the basis of WeChat official account operation.
Step 2 keep it
After having a certain user base, the new media operation needs to consider that if these people are left behind, they will not stop paying attention to the official WeChat account in just one day or a week.
In order to retain new users, we can investigate why old users are willing to pay attention for a long time, what they like, the interests and hobbies of new users, and what the official WeChat account wants, and adjust and optimize the operation direction according to the survey results to achieve the purpose of retaining.
3. Promotion activities
By the middle of the development of WeChat official account, a group of users who have been paying attention for a long time have accumulated, but these users do not read every article, nor do they like every article, that is, the user activity is low. At this time, it is necessary to stimulate users' interest and prevent these users from becoming zombie fans.
Step 4 convert
The last aspect is to turn users into consumers. Operating the official WeChat account is definitely to bring traffic to make a profit, so it is necessary to promote users to become consumers. You can try to interact with users more, reply to users' messages in time, and investigate users' hobbies. These methods are beneficial to the formation of high viscosity users and the transformation of users.
The official account operation of WeChat is mainly in these four aspects. It should be noted that not only one kind of work is done at each stage, but these four aspects can be carried out at the same time after the initial accumulation of fans.
3. How does the training school operate the official WeChat account?
1 defines the position of the official WeChat account.
First of all, copy, the positioning of WeChat official account should be accurate.
Students in institutions such as early education and children's quality education are too young to use WeChat frequently, so the biggest target group in the official WeChat account is parents.
Institutions need to take parents' thinking and needs as the starting point, and the published content should be targeted in order to arouse parents' and potential users' reading interest.
2. Choose the right content type
After clarifying the user positioning of the official WeChat account, the next step is to choose the correct content type.
Doing a good job in content construction is the key to attract and retain parents and users.
Whether users will read your article depends on whether the title of the article is attractive or not. Whether parents will forward and share the article after reading it depends on whether the content of the article can arouse parents' voices or whether it is good for parents.
So what are parents most concerned about? Of course, all the information related to children!
For example, the following content types:
1, focus on hot spots
This kind of article needs to combine hot educational information related to children. There are many channels to get hot spots in education, including the education sections of major information websites.
Step 2 answer practical questions
Teachers can organize the most common parents' questions and the corresponding teachers' answers into articles and post them on the official WeChat account.
Parents often encounter similar problems, such as family education and curriculum consultation. These problems often occur. If the teacher can give standardized answers and some constructive solutions, parents will definitely increase their trust and attention to the official WeChat account.
3. Push time setting
Articles on the official WeChat account can be sent from 9: 00 pm to 10.
4. Where can I learn the WeChat group operation wisdom course of Oriental Rain?
Eloquence is mainly trained by oneself-first of all, we must learn and accumulate. Read more books, learn something, observe and scrutinize human rights issues around you, and have their own unique views. So you have something in your stomach before you can express it. Then cultivate self-confidence and be able to speak and speak boldly. Manners, voices and expressions should be expressed in place. Watch more speeches by celebrities. Think it over for yourself. Hard work will definitely pay off ~! Wish you success ~!
5. After the six-day course of WeChat business operation, I learned how to set up menus and publish messages on WeChat public platform, and how to make micro-flyers.
The official account of WeChat WeChat can apply for registration by itself. What type you choose depends on the function you need. The application is free. If authentication is required, 300 yuan's authentication fee shall be paid to Tencent. After the certification is completed, the construction will be carried out.
Many functions can be built by a third party, Nanning wetoop, mainly depending on the case.
1. The registration of WeChat public platform needs to be registered in official website.
2. The required materials include:
(1) The materials required for enterprises/individual industrial and commercial households to open the service number or authentication number include: enterprise legal person ID card, company business license and mobile phone number. The basic information is all on these three.
(2) The materials required for an individual to open a subscription number are: ID card and mobile phone number.
3. WeChat WeChat official account is divided into enterprise number, service number and subscription number.
Service number: Service number provides enterprises and institutions with stronger business services and user management capabilities, and helps enterprises quickly realize a brand-new official WeChat account service platform. Only 4 graphic messages can be pushed every month; Please refer to Nanning wetoop for registration steps.
Subscription number: Subscription number provides a new way of information dissemination for media and individuals, and establishes a better communication and management model with readers. You can push a graphic message every day.
Enterprise number: Enterprise number provides a mobile application portal for enterprises or organizations, and helps enterprises to establish connections with employees, upstream and downstream supply chains and enterprise applications.
4. Subscription numbers are divided into individual subscription numbers and enterprise subscription numbers. The personal subscription number is opened with a personal ID card and cannot be authenticated. There are also many restrictions on the use of functions. The enterprise subscription number can be divided into certified subscription number and uncertified subscription number, and the unauthenticated subscription number is also smaller than the certified subscription number in the use authority of the interface.
Service number is the largest available interface and authority, but generally a verified service number is needed to use functions such as mobile payment, membership level fission, channel distribution, corporate red envelopes, etc. These functions are not only available with certified service numbers, but can generally be used by enterprises or businesses authorized by third parties according to actual needs. Wetoop is a fully functional authentication service number, you can refer to it. You can ask me if you don't understand anything.
6. Is the WeChat operation course true?
1. WeChat official account must first ensure the originality of the article when promoting. Many enterprises often copy other people's pictures and words directly when operating WeChat internal accounts, which is not good, because when your fans read this article in other places and see the same content in your push, users will feel disgusted and subconsciously think that this official WeChat account article is copied from others, which will lead users to cancel their attention. Therefore, when we write WeChat pictures and texts, we must control the originality of the pictures and texts. If there are professionals, they should write highly relevant graphic information according to their products and fans' concerns. If there is no special screenwriter, then even if you extract it, you should "copy" your own personality, have your own characteristics, and ensure that the content is not repeated or copied.
2. WeChat official account should ensure the professionalism of the article when promoting. The graphic content pushed by WeChat operation cannot be "random". Many companies push their own ideas, sending weather today, entertainment information tomorrow and medical treatment the day after tomorrow. These contents may not be what fans need at all, will not help fans at all, and will not reflect the advantages of enterprises and products. The communication effect is definitely not ideal. But also easy to cause high mobility of fans. Therefore, you must push professional graphics and texts according to the positioning of your official WeChat account. The Internet will spread and push Internet information instead of "half-hearted".
7. Are there any courses on WeChat operation?
1. It is not recommended to take classes, practice by yourself or find a professional team.
8. How to learn WeChat operation? What are the ways?
There is no shortcut, only by taking every step in a down-to-earth manner can we gain something.
If you are an operating company WeChat account, 10 experience will be shared with you:
1. Make clear who is the object of communication, interaction and push every time. The more readers know about this person, the higher their trust, including his company position, name and contact information.
2. The purpose of WeChat operation is to maintain customer relationship and cultivate customer trust with 99% of the time. Don't always think about promotion, spend 29 days a month training customers.
3. WeChat marketing has no marketing secrets. It's about input and execution. It is impossible to get a large number of fans without investment.
4. Don't be busy pushing a lot of content to potential customers every day, create a topic that can be communicated with readers, and communicate with readers seriously once.
If you want to create more opportunities to communicate with readers, you should ask readers more questions.
6. Don't be carried away by the case of three months 1 10,000 fans. No matter how many fans there are, it's still useless if they can't be converted into value.
7. It doesn't have to be long to publish an article, but it's best to make readers think. Generally, the length is about three or five hundred words.
8. Pay attention to competitors' WeChat. If you follow 50 competitors' WeChat, there will be 50 accounts to teach you how to do WeChat marketing well.
9. Beginners begin to learn to play WeChat, starting with paying attention to high-quality WeChat, remembering the methods of those excellent players, and it is best to take notes every day to compare what can be done better, which is more conducive to their future operations.
10, carefully analyze your own industry and whether you need to use the WeChat public platform. In fact, many small and medium-sized enterprises and individual bosses can do business by using the WeChat circle of friends.