How do novice Amazon sellers or new listings place orders quickly? When we set up a new listing, in fact, Amazon has a support period of two to three months for a new listing, and this support period is phased.

The first stage is a process of getting to know you systematically, and it will be pushed to some traffic ports according to the category attributes and keywords of your house.

Then through this process, the system will have a basic positioning for your housing. As a novice, you must seize the early stage of Amazon's support period and do some promotion as soon as possible. At this time, promotion is the most effective and effective, which may make us get what we want most and even get more traffic.

There is a saying in the cross-border e-commerce industry that the selection of products is good, and it is basically half the battle. So hurry up and take out the list, then selecting products is a very important link.

We will refer to some factors when choosing products. The first is market capacity, so the tool we will use is merchantword, which is a tool that can find the search volume of each keyword from Amazon.

For example, if you choose a commodity, search with the largest and most accurate word of this commodity, you can see how many houses there are on Amazon, and then use this tool to search to see how many times this commodity is searched every month. Take this search volume as the market capacity, then take this online listing volume as the number of competitors, and divide the market capacity by the online listing volume to know the fierce competition of this product.

As you can see under the largest word, a page has eighteen or twenty-four lists, which are related to the browser. How many lists can you see on the first page? Are some big brands monopolizing these houses? Then analyze this product. If yes, is there enough profit margin to support your whole operation?

Then you can search with Googletrend to see the overall development trend of the product and whether the industry is going downhill or uphill.

To further confirm, you need to use some sales tracking tools. Look at the first page of word and see how everyone sells, so you can estimate how many orders you can place if this product rushes to the first page of word.

After the product is selected, we have to edit the list, and there are many factors to refer to. So how to build a good house?

For example, if you choose a word, which is highly related to your product or not very competitive, then you can find a best-selling list in the page searched by this word. If its product is similar to yours, make a title, Searchterm or five-point description, details, etc. It's a little similar to his, so your product will go to the bottom of his page, which is a way to get relevant traffic.

This method is not as risky as selling with the wind, and people will complain, or followers will suppress you and retaliate against you. This method will reduce a lot of risks, but it will have the effect of following the trend. How did this follow-up effect come from? If you go to the Amazon platform, many products will be compared below. After the buyer comes in, if he wants to buy, he will look at the comparison after reading the product, which is the entrance of relevant traffic.

At the beginning of a house, as I said, generally, 100 houses are distributed first, and then about 20 houses are well received. After listing optimization, it is how to further promote it.

If you are a new seller, just last week, if you choose bigger and more competitive words, the cost will be higher if you want to rush to the first three pages.

Some big sellers need a lot of resources to play, and then they can rush up in about 20 days. His cost is relatively high, he needs high resources and strong team execution. If it is a small team, you don't have to grab big words directly in the first half of the month, you can grab long tail words first, that is, words that can quickly make lists. In the middle and long tail words, there will be some words with weak competitiveness, and then there will be words that match your product.

We all know that we need to accumulate comments, so when we promote it, we can let the person who swipes the bill click through this long tail word, that is, search in, buy your product, and then give a good comment.

In this process, one is that you have accumulated a review, and the other is that you are basically a long tail word. If the competition is not particularly fierce, you can go to the front page with a brush of twenty or thirty orders. Then, by imitating the houses with good sales on the front page of this long tail word, we can get relevant traffic and get a certain order quantity in this long tail word. I tried to get on the front page of a long tail word in two weeks, and then there was related traffic. I can make more than 20 to 30 orders a day, and it only took two weeks to get on.

In fact, all e-commerce or all the Internet are essentially traffic realization.

So how is the traffic realized? It is nothing more than using a product, whether it is a physical product or a virtual product or other advertisements, which is essentially realized through traffic. E-commerce is also a mode of realizing traffic, mainly promoting physical products.

We make a page of physical products, and how much exposure there is on the page becomes an interview (the conversion rate of this link is called CTR), and how much conversion rate there is in the interview (the conversion rate here is called CR). You can estimate your sales by multiplying the customer's unit price by exposure, click-through rate and CR.

I have listed in the above figure which factors are related to exposure and which factors are related to exposure, acquisition and transformation in Amazon's operation. These should be a basic logic that everyone who does e-commerce needs to sort out and think about.

List optimization is related to exposure.

(1), select products

Some products have their own traffic and are naturally popular, which will bring greater exposure;

(2) Title

What keywords are put in the title, and then consumers will find you through this keyword, so the keywords in the title have the highest weight. Keywords in Searchterm are also very important points to bring you traffic;

(3) Price

The price will affect your ranking in Amazon.