The latest data shows that the number of navigation enterprises increased from 1 1 1 to 278 during the Twelfth Five-Year Plan period. By the end of 20 15, 1 1, there were 39 more than the end of 20 14. The flying hours in 20 15 were 735,000, up by 8.9% year-on-year, and the flying hours in 20 14 year-on-year increased by 14%. However, after careful study, it is found that these increased hours are almost all flight training hours, which means that other businesses have not increased. It's still the old faces who make a lot of money from industrial and agricultural management, and there are few opportunities for new private enterprises to join.
Compared with industrial and agricultural operations, flight training and charter flights, it is not surprising that air tours have lower entry barriers and lower dependence on low altitude, making them the first choice. In addition, the choice of air travel is also related to the resources of these enterprises. Many enterprises that have settled in navigation are real estate, tourism and new agriculture. Generally speaking, they have good relations with the government and scenic spots, and naturally want to do air tours. In addition, many local governments actively promote the concept of low-altitude tourism, which accelerates this trend.
Secondly, from 20 12 to 20 14, a large number of planes and helicopters were sold to China, with an increase of 632 in three years. The massive development of operators, the promotion of the government and the constant introduction of foreign low-altitude tourism articles by the media have made the whole society have a strong curiosity about air tourism.
Third, for many enterprises, air tour is a business that kills two birds with one stone. Even if you can't make money, you can promote your own brand. For example, selling planes is originally a publicity and flight experience, but doing air tours can vigorously promote the models you want to sell, as well as subsidies for tourists to buy tickets, which is quite good; For example, if you do flight training, you have to do flight experience to attract guests. Doing air tours not only saves the cost of flying experience, but also helps tourists buy tickets and pay money.
Fourthly, there is another advantage of air tour, that is, it can combine tourism with real estate, and it can also get the support of local governments to obtain excess income beyond the project operation itself.
Fifth, aerial tour is an apple of a city brand and the focus of media attention. Large-scale publicity reports are easy for other cities to follow suit.
Sixth, the rise of 20 15 taxi software and O2O has made air travel an excellent carrier for stunt marketing. Call a helicopter with one click from Youbu, and quickly follow up. The marketing events of calling a plane with one click have set off all over the country, pushing air tour to the forefront and being well known to the public.