If the Internet connects all computers through cables or telephone lines, so as to share resources and shorten the physical distance, then the membership plan connects countless websites through benefits and computer programs, expanding the distribution channels of merchants to all corners of the world, and providing a simple way to make money for member websites.

Membership marketing sounds simple, but it may be much more complicated in practice. Because a successful membership plan involves the technical support of the website, member recruitment and qualification examination, member training, commission payment and other links. In short, Amazon's "Joint Action" in July 1996 has described the basic principles of membership marketing.

Dr Ralph F. Wilson, an e-commerce consultant, thinks that if your website brings more visitors because of marketing activities, you can consider adopting membership marketing to win more visitors. When choosing a membership plan, you should respect the basic principles of membership marketing, namely:

1, which is related to the core business content of your website.

2. You can integrate the membership plan into your own website content.

3. It concerns the interests of website visitors.

4. Consider the needs of member websites.

5. It can reflect the value of your website.

In fact, the commercial websites that launch the membership plan should also consider whether the member websites can bring new customers, whether it is the healthy website members' choice of websites and the qualification examination of websites. This is only the beginning of the implementation of the plan, and more complicated and important contents are yet to come.