2. Provide small secured loans. For entrepreneurs, most of them start small and medium-sized enterprises in the initial stage, but the "financing difficulty" of small and medium-sized enterprises has always been the bottleneck restricting the development of enterprises.
3. Enjoy vocational training subsidies. If you want to succeed in starting a business, only starting a business is not enough. The key is to improve the entrepreneurial ability of entrepreneurs. Providing vocational training for entrepreneurs is an effective way to improve their entrepreneurial ability. ? In order to encourage and support more college graduates to participate in entrepreneurship training, the Notice clearly requires college graduates with entrepreneurial ability to participate in entrepreneurship training and give vocational training subsidies according to regulations. ?
4. Enjoy more public services. What projects do college graduates want to start a business? How to market successful project development? Who will help you if you fail to start a business? In addition, the government encourages and supports flexible employment of college graduates through various forms to protect their legitimate rights and interests. Those who meet the requirements can enjoy the social insurance subsidy policy. ?
Several Necessary Conditions for Successful Entrepreneurship
First, create a variety of marketing tools.
This does not mean that 75% of the budget funds must be invested in copy paper, buying slide projectors, opening websites and other publicity, but it is really necessary to carefully consider ways to expand sales. Only by choosing the right marketing method can we ensure the normal operation of the company.
Sit down and pick up a pen and write down every detail of every negotiation with customers, including fixed packaging, brochures and other ways to introduce products. "Tim, president of the federal marketing company and editor-in-chief of the corporate website? ; Jordan suggested. If you couldn't copy everything at once, you should at least finalize all the materials with graphic designers and scribes so that you can see them during the negotiation. "
If the initial strength is limited and the burden is too heavy, you can hire art or marketing students from local universities to do part-time jobs, or barter with other family businesses to expand product sales channels.
Second, pay great attention to oral greetings to customers.
Oral information does not seem to be a marketing tool, but if a potential customer casually asks about the enterprise and product information, a staff member can answer it immediately, then the effect of attracting customers is better than contacting customers actively through high technology.
Therefore, Tim, a marketing expert, suggested that operators should formulate a professional oral information expression system when starting a business. For example, customers can hear many services of the company by setting the telephone number 1, and the number 2 is the address of the Internet and e-mail.
Third, try to narrow the audience.
Don't make great efforts to try to satisfy every customer, which is unrealistic. We should try our best to identify the target customers and provide them with high-quality services. The best way is to go to only two manufacturers with good development prospects every week. "Don't take 500 famous supermarkets and shops all over the country as the sales places of your products. Just select two or three companies with good benefits from these companies and negotiate with them. " Marketing expert Tim said.
Besides, you should actively keep in touch with these companies by telephone, and often send them product information. If necessary, you can choose a time to meet. Doing so not only saves you time, but also saves a lot of money.
Fourth, try to promote products with trade fairs.
Rick granda, a famous business expert, has a lot about this in his book on marketing: If you can't afford a booth, you can try to find someone else to rent it. You can help them run the booth, and the partner must be someone who is familiar with the local situation.
If you don't want to rent a booth, there are other ways to promote sales. You can negotiate directly with product exhibitors, which requires operators to find effective ways to attract each other in order to negotiate effectively with these big companies.
After each exposition, operators should summarize whether the exposition shows the characteristics of their products. What if I visit the World Expo and come back with nothing? According to the survey of Expo Exhibition Center, 88% of Expo visitors in 2000 did not remember the products of the merchants. Look at this and try to improve the situation.
References:
Entrepreneurship (Realizing Value, Entrepreneurship)-Baidu Encyclopedia