Find and solve problems and achieve goals.
Assist subordinates and teams to grow.
Why do countless companies have great strategies and only a few companies succeed?
Before execution
Chinese mathematics
Combination form
In the process of implementation
Emotional system
To people and things.
After execution
Sensory standard
Moral exchange
Ali sells Tiejun to create a three-person incident.
Set goals
Pursuit process
Take the result
Fruitful eight-part music
① Interpret the target
(2) decomposition of targets and characters.
3 choose the right person.
4 will sell the target.
⑤ prepare KPL.
6 lead the team to land.
⑦ Follow up and check the implementation of the plan.
⑧ Comprehensive quotation summary
Marketing manager implements PDCA cycle in target management
P (Plan): Define the problem and make assumptions about possible causes and solutions.
D (implement DO): implement the action plan.
C (inspection): evaluation results
A (ACT): If you are not satisfied with the result, go back to the planning stage, or if you are satisfied with the result, solve the problem.
standardize
Example: How do managers achieve their goals?
Managers should implant annual/quarterly/monthly/weekly goals into the minds of sales staff, and the specific methods are as follows:
1, announce the objectives through regular meetings, make detailed decomposition of the objectives, and formulate specific plans to achieve the objectives.
2. Strengthen the sales staff's goals through morning and evening meetings, analyze and solve the problems of the day, and urge the realization of the goals.
3. Improve sales skills by analyzing sales success and failure cases.
4, regular training for sales staff skills, improve the skills of explanation, forced to pull a single skill, etc.
5. Formulate and implement the reward and punishment system every month.
6, through the monthly performance appraisal, failed to complete the goal of sales staff was eliminated at the end of the year.
7. Reward the sales star and service star of the month, and post the certificate in a conspicuous place in the office.
? Improve the honor consciousness of sales staff and strive for everyone to compete first.
Overview of effective methods to motivate sales staff
?
1, set up the last elimination system, so that salespeople have a sense of crisis and sprint every month.
2. Set the ranking of the Dragon and Tiger List and post the ranking results in a conspicuous position in the office lounge of the sales staff.
Cultivate the sense of honor and disgrace of sales staff
3, material incentives, the top three sales will be rewarded, and those who lag behind in sales will be severely punished, so that there will be rewards and punishments.
4. Set up a promotion mechanism for sales staff to help with career planning.
5. Set a benchmark within the team, hold a marketing meeting every quarter, and sell and serve the stars.
Star material and honorary awards, certificates, share their excellent experience.
6. It is not true to inform the sales performance in time through WeChat group and motivate the completed sales staff in time.
Now performance consultants put pressure on each other to form a sales atmosphere of competing performance.
The key for marketing managers to improve their execution.
1, have a strong sense of goals, keep the goals in mind, and all work arrangements are carried out around the goals.
2. Quantify the goal, predict the factors that may affect the realization of the goal, and actively seek solutions.
3. The marketing manager should provide a good communication atmosphere and focus on the whole team.
Identify with the goal and strive to achieve it.
4. In order to achieve team goals, we should formulate corresponding reward and punishment measures and training mechanisms to promote the realization.
5. Be able to foresee the possible sexual and personality problems in the team and determine the countermeasures in advance.
Form relevant systems and guidelines to avoid problems.
6. Quantify and visualize work standards, and use PDCA cycle to check the realization of goals and promote performance.
examination
7. Create a goal-oriented working atmosphere within the team and cultivate employees' concept of honor and disgrace.