The business philosophy, business philosophy and business philosophy of an enterprise have the functions of guidance, infiltration and cohesion internally, and are an important medium for the outside world to truly understand the values of the enterprise.
The establishment of business philosophy makes enterprises realize the process of how to do things. Business philosophy is usually expressed in concise, accurate, acceptable and understandable sentences.
For example, McDonald's business philosophy is "QCV": quality, service, cleanliness and value. McDonald's provides customers with first-class products, thoughtful service, clean dining environment and value-for-money products.
"Q" means quality, which means quality and quality. McDonald's has a set of strict quality standards and management system. This standard is formulated and even refined to the order of raw materials, cooking time of each food and so on. Such detailed and enforceable standards ensure that customers can provide quality food under any circumstances.
"S" is a service, which means a service. As a leader in the catering and retail service industry, McDonald's regards service as the soul of the brand and refines the pursuit of brand service into implementation standards. If customers can't wait in line for more than 2 minutes, they will get food within 1 minute after ordering.
"C" is a neat freak, which means clean and tidy. As a catering enterprise, McDonald's clearly realized the importance of hygiene. In order to pursue cleanliness, McDonald's requires employees to carry out strict cleaning and disinfection procedures before taking up their posts, and stipulates that the time for rubbing hands with each other should not be less than 20 seconds; All the tableware in the restaurant must be cleaned every day and so on.
It is this almost harsh hygienic implementation standard that ensures the food hygiene of McDonald's.
"V" is value, which refers to value and price. McDonald's insists on providing customers with food with reasonable price and excellent value for money. The ingredients of each food are scientifically calculated to ensure the reasonable collocation and balance of nutrition.
How should we choose to establish the business philosophy of the enterprise? Generally speaking, the business philosophy of an enterprise can be divided into innovative enterprise philosophy, people-oriented enterprise philosophy and customer-oriented enterprise philosophy. Enterprises can position their own business philosophy according to their actual situation.
Innovative enterprise concept
The characteristics of innovative enterprise concept advocate innovative consciousness and adventurous spirit, encourage employees to innovate and innovate constantly, and strengthen fair competition within enterprises.
Such as Google, Haier, Handu Yishe and other companies. They are all representatives of the pursuit of innovative corporate ideas. Within Google, creative elites can do their own work on the one hand, and spend 20% of their time on projects they are interested in on the other.
Google Mail, Google Credit and other products are all developed by these creative elites who have 20% free creative time and have been highly recognized by the society.
There are also Handu Yishe's business partner system and Haier's maker incentive system, all of which are brave attempts made by enterprises to realize the innovative enterprise concept.
█ People-oriented corporate philosophy
The main feature of people-oriented enterprise concept is to emphasize people's subjective initiative. Some people think that man is not a machine, but a creator with flesh and blood, brains and wisdom.
For example, Alibaba, Phoenix New Media and Guangzhou Vision Source Co., Ltd. are all advocates and practitioners of the people-oriented corporate philosophy.
At the beginning of Alibaba's establishment, its "eighteen arhats" put forward and established the business philosophy of "honesty, friendliness and simplicity". This concept has greatly enhanced the team cohesion in the development process of Alibaba, and effectively suppressed office politics and team internal friction.
Alibaba later put forward its corporate values, namely "customer first, teamwork, embracing change, honesty, passion and professionalism", which further highlighted Alibaba's "people-oriented" concept.
Similarly, Phoenix New Media is also a practitioner of the people-oriented concept. They show humanistic care for employees, encourage each employee to grow and learn, and establish a scientific employee training system.
In terms of cultivating employees' interests, Phoenix New Media has also set up eight interest clubs to meet the needs of employees with different interests. In addition, Phoenix New Media also has mental health and caring measures, hoping to treat employees sincerely and kindly and stimulate their work motivation.
Guangzhou Vision Source Co., Ltd. was established in 2005 and is well versed in the practice of people-oriented concept.
At the beginning of the company, team managers realized the importance of caring for employees and their families. Although the initial operation scale is small and the profit is low, it is difficult to support the huge cost of taking care of employees' families. With the continuous expansion of Yuanjing shares and the increasing operating profit, they pay more and more attention to employees and their families.
In addition, Vision has written freedom and equality into the rules and regulations.
For example, it is clearly written in the rules and regulations of visual source: in order to ensure our health, we should rest at any time when we feel tired; When we feel hungry, it is our right to enjoy food at any time, and working hours are no exception; We should put forward and adjust the tasks we don't like in time, and don't force ourselves. We have the right to make suggestions on our own treatment to any supervisor at any time, and have the right to limit and suggest the treatment of other colleagues. ...
We feel that freedom and equality are their most basic management principles.
Customer-oriented enterprise concept
The main feature of business philosophy is that customers are supreme. Customer first is not only the service attitude and customer interests first, but also everything is based on customer needs.
Huawei, Starbucks, Wal-Mart and JD.COM. Are representatives of pursuing the enterprise concept of customer first.
By July 20 17, Starbucks had entered China 130 cities.
In 20 17, at the China Shopping Center and Experience Consumption Summit, Li Tao, vice president of development of Starbucks Enterprise Management China Co., Ltd., said: The secret of the success of consumer-oriented development, in the practice of consumer-oriented management, Starbucks started with the types of stores and connected consumers with coffee culture and digital communication platform.
Starbucks stores do not deliberately pursue the same decoration design style, but show consistent service standards to consumers. Starbucks also promotes the formation of coffee culture in consumers' minds through coffee lectures, and provides convenience for customers with convenient electronic transactions.
In the process of establishing business philosophy, it is usually influenced by internal and external factors.
The internal influencing factors generally include the values of leaders, the characteristics of teams, the needs of organizations and the development of enterprises.
The influence of external factors includes domestic and international economic environment, regional situation, industry characteristics, industry region, cultural background, education status and so on. Among these factors, the values of business leaders will play a decisive role in the formation of business philosophy.
An excellent enterprise must come from an excellent enterprise leader. For example, IBM's "innovation and integrity" originated from their founders; Panasonic's "industry serving the country and being grateful" also originated from the founder; Ford's "quality first, customer first" also originated from the founder. ...
It can be seen that the personal concept of enterprise leaders is the seed of business philosophy. Different seeds lead to different fruits. At the same time, culture has a profound impact on business philosophy.
For example, American enterprises advocate individualism and entrepreneurial spirit, and employees pay more attention to themselves; Japanese companies believe in pragmatism and pay attention to "harmony, benevolence, filial piety and loyalty". In Japan, many people work for a company all their lives, and employees are completely obedient to their superiors; China, on the other hand, is an inner circle with complementary yin and yang, combining rigidity with softness, stressing balance and paying attention to face and circles.
For the established business philosophy, we must also carry out effective management. Throughout the business world, there is no excellent enterprise without effective management of business philosophy and values.
For some enterprises, only business data is the basis to prove enterprise value. Perhaps they don't realize that applying business philosophy and values can attract a group of like-minded talents through effective management, thus bringing greater value to the enterprise.
Some enterprises agree with the importance of values, but lack a deep understanding. They learn from others at will, often for ideas. Values eventually become slogans hanging on the wall, or based on documents, which cannot be effectively implemented. In the end, thoughts and systems are superficial, and thoughts and actions are not unified.
For enterprises, regardless of their scale and ideas, they need to pay more attention to the effective management of ideas.
American management behavior and leadership authority John? Professor Kurt spent 1 1 year studying the influence of corporate culture on enterprise operation. The results show that the operating performance of companies that attach importance to the characteristics of corporate culture factors is far better than that of companies that do not attach importance to corporate culture construction.
During the period of 1 1, the former's total income increased by 68.2%, while the latter's total income increased by 1 16%. The growth rate of employees is 28.2% and 36% respectively; The company's share price growth rate is 90 1% and 74% respectively; The net income growth rate of the company is 75.6% and 65,438+0% respectively.
When they further understand the strength of the enterprise, it is pointed out that corporate culture is increasingly becoming the key factor to determine the success or failure of the enterprise, and the business philosophy here is an important secret in the corporate culture.
Business philosophy runs through all aspects of enterprise production and operation activities, and it is also one of the important reasons for the gap between enterprises. Different business ideas have created different working attitudes of employees, and different employee attitudes have created different products and services.
For example, Haidilao advocates that employees are family members and provide employees with the warmth of home. Haidilao's family concept is the embodiment of managing people's hearts. Singing shop songs in Haidilao's shop and rewarding employees' care in public are concrete ways to manage people's hearts. Managing the hearts of employees can naturally manage the hearts of customers.
Working in Haidilao is like working in your own home, with a sense of belonging and decision-making power. Employees will naturally work wholeheartedly for the "home", bring the family atmosphere to customers, and let customers feel meticulous care and service.
At the same time, Haidilao is also good at human nature management, advocating the idea of changing fate with both hands and realizing dreams by diligence, and implementing measures such as cross-store inspection, frequent reporting of good news, excellent cases, and customer exchange meetings, and encouraging employees to be practical and enterprising through measures such as master taking apprentices, realizing self-growth and balancing human feelings.
The business philosophy of an enterprise is the spiritual belief of the enterprise's survival and development, the value orientation of all employees of the enterprise, the norm that the enterprise abides by and guides the behavior of all members of the enterprise.
At the same time, the management concept is also an open system, which needs to conform to the world economy and culture, integrate into the regional culture and adapt to the culture of the times.