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Rural e-commerce training operation resistance and solutions!
How to carry out rural e-commerce training? Rural e-commerce has developed rapidly. With the penetration of Internet+agriculture into rural areas, many farmers want to expand the sales of their agricultural products through the Internet, but they don't know how to sell agricultural products online. Some farmers don't know much about computer operation either. At this time, there is a great need for rural e-commerce training to help farmers learn to use computers and sell things online. Do you think rural e-commerce training will be smooth in rural areas? In fact, rural e-commerce training has also encountered several major obstacles in rural areas. Let's take a look at how they use benefiting farmers to solve the resistance problem of rural e-commerce training. com。

We should abandon the traditional work focusing on agriculture, broaden our horizons, improve our ideological level, strive to become a modern "new farmer" and make full use of modern scientific and technological means to increase value and income.

Let farmers know the planting skills of agricultural products, learn to distinguish the quality, use all resources to improve the planting quality of agricultural products, and control the quality of agricultural products from the source.

Not only the safety of production, but also the safety of agricultural products. It is forbidden for inferior products harmful to consumers to enter the market, and improving farmers' safety awareness is the focus of training.

Formulate a series of management standards for the production and sales of agricultural products, and supervise all links in real time. Producers organize production and sales according to standards, invite relevant state departments to implement supervision and supervision, and make the whole process transparent to reassure consumers. Therefore, it is necessary to improve farmers' awareness of standardization and change the irregular state of traditional agricultural products cultivation and sales.

In the era of Internet popularization, we must first ensure that farmers can understand the relevant national policies and development directions in a timely and accurate manner, and then let farmers grasp the agricultural information and market demand in a timely manner, adjust the agricultural industry according to the changes of policies and markets, keep up with the forefront of the times and not be eliminated.

First of all, the distrust of the villagers

Although the majority of villagers have a strong demand for e-commerce knowledge, they are still very vigilant when someone says that they should be trained in e-commerce knowledge, even if the other party has a training notice issued by the local e-commerce office or service center.

What can we do to solve this problem? There are two ways: first, the webmaster calls the service center to confirm; Second, the service center sent people to lead the students to the village. At this time, the local dialect is more useful than Mandarin. But basically the webmaster won't call to confirm, so most of the staff in the service center take the trainer to the village. After getting familiar with it, there will be no distrust when you go again.

Secondly, everyone is not very familiar with the use of e-commerce equipment.

The standard configuration of the service station is "a computer, a TV and an online behavior data manager", but after the equipment is sent to the service station for installation, many webmasters report that it is of little use. In fact, in the training process, these content training teachers will talk about them one by one. For example, if the computer is unfamiliar, the teacher has specially prepared computer use courses for the station leaders, such as computer operation knowledge, shopping strategy of service station platform and so on. When entering the village for training, we will give one-on-one targeted explanations to help you understand e-commerce, the functions of service stations and the use of equipment. As long as you listen carefully and remember with your heart, you will gradually get familiar with these.

This equipment is mainly used for surfing the Internet and data manager (hereinafter referred to as manager).

You can contact the local e-commerce service center. When entering the village for training, teachers or teaching assistants will set up a village station management team, and the members of the team are divided into three categories: service center staff, teaching teachers and service station stationmaster. If the equipment encounters problems during use, such as how to upgrade the manager, the power supply of the manager is burned, and the manager is not connected to the network, etc. The webmaster can report the situation in the group @ Service Center staff. Others can also report to the service center. If the service center can't solve it, you can report it to the local commerce bureau.

Material distribution problem

The standard of service station is "one computer, one TV, one manager". Generally speaking, these devices will be assigned to service stations. However, the situation varies from place to place. In some areas, in order to facilitate the stationmaster, the service center will provide additional equipment for the stationmaster. The procurement, production, transportation and distribution of these equipment all need time to ensure. If the promised distribution equipment is not in place, webmasters should not worry, please wait patiently. If the waiting time is too long, report it to the service center.

Time and place of the next training.

The villagers are very appreciative of the first training. When the instructor leaves, he will ask the time and place of the next training. Service stations are mainly convenience stores and supermarkets. Usually, no one looks after the shop. In the webmaster's view, it is not worth the loss to close the store and go to a distant county for training, so everyone wants to train in their own village. However, teachers are trained village by village, so it is impossible to tell the webmaster all the knowledge at once, and it is impossible to teach village by village every time. At this time, the teacher will choose to teach in the service center later.

Another situation is that the stationmasters of 3-5 neighboring villages get together and train in a nearby village, but the specific training place and time depends on local arrangements.

Training content

It can be said that the service station is the link between the service center and the villagers, and it is the key point to realize "agricultural products go up and industrial products go down". The stationmaster is also a common people, and his enthusiasm for the course "Agricultural products going up" is increasing day by day. The webmasters want to talk more about this course, such as how to open an online shop to sell agricultural products, how to package agricultural products, and how to keep them fresh. Teachers are also working hard to develop relevant teaching content, so you can wait patiently.