Most developed brands adopt the form of franchise chain. Cosmetic brand companies authorize you to sell their products in a certain area or provide corresponding services to customers. For example, Avon cosmetics store and Skin Express cosmetics store are all in the form of national franchise chains. The safety factor of joining this brand cosmetics store is higher than the first one. This form of direct supply by brand owners to franchisees saves intermediate links, and there is no need to worry about counterfeit goods, parallel imports and insufficient supply. Brands will also provide a lot of support in store decoration, store image and personnel training.

Disadvantages of joining a cosmetics store:

Once you don't choose to join the headquarters, 100% is the accompanying money. Waste your energy and time. The other is a very mature chain brand, such as Watson's, which has a good threshold for joining and many constraints on franchisees.

Therefore, it is best to choose a brand with growth. The company has the R&D ability and production capacity to reach the brand, and this brand has a certain brand precipitation in other markets in the country, so we can also see the strength and development potential of this company and the company's attitude towards this brand! Being able to seize the brand in this way is to seize the business opportunity! I recommend a brand, Skin Express, the first nutritional skin care product in China, which is safe and has a lasting effect. China has more than 700 chain stores with 5 million members. There are outlets all over the country, so many shops are much better than showing them to consumers every day, and advertising on satellite TV is much better, so the brand image is of great value invisibly. The skin fast line is growing rapidly. After 20 1 1, the "100 cities and 1000 stores" plan was launched, which invested huge sums of money to help capable entrepreneurs open stores.