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How to visit strange customers and sales training
When visiting strangers, enter the customer's office in various ways, express our identity and our business scope (for the person in charge) at the first contact, and get to know the key person in charge. When talking with the key people of the customer, we will look at the customer's situation: a. The customer has a strong intention. For such customers, try to promote the order and sign the domain name at least; B, the customer's intention is average, so we should pay attention to its reality and help them analyze the benefits of establishing a website to their company. If competitors are involved, we should analyze the advantages between us and our competitors and the benefits of choosing our company in the customer's environment. C, customers basically have no intention. These customers are divided into two categories. (1) Because our business is in poor condition, we also leave the contact information of both parties for regular telephone contact in the future. (2) We didn't realize the promotion of Internet to their enterprises. For such enterprises, let them know the benefits of the Internet, such as comparing with enterprises in the same industry and region. When visiting strangers, the most important thing is to make a good first impression on customers and prepare for the follow-up 1. The unfamiliar visit with complete information mainly refers to the classified information of industrial areas and industries, including the boss's name, contact number and other information, so as to carry out targeted unfamiliar visits. It is best to enter the name of the industrial zone on Baidu, then record the company name, and find the name and phone number of the company boss on Foshan Credit Information Online. There are several technical problems to be dealt with in this strange visit. First, the collection and arrangement of information; The second is access control; The third is to greet the boss's opening remarks. Second, unfamiliar access without information directly enters unfamiliar access without any data collection and collation. Mainly deal with two technical problems, one is to crack the gate; The second is to crack the office front desk or office staff; Third, it is the opening skills after meeting the boss-pay attention to the theme and key points, improvise is more important, and remember to praise the customer honestly. Fourth, look at the car: most business owners have their own cars. If the car is there, the boss will be there, so we'll find a way to get in, and it won't be wrong; If the boss is not here, we don't need to go in. Know the boss's name and other contact information at most. 1, office building (1) Features: Generally, building managers are strict in management, and "no sales promotion" is written at the door, and the main target of public relations is reception staff. (2) Entry skills: Do the same as the receptionist who makes an appointment by telephone, but you must go in and find the person in charge. 2. Characteristics of industrial zone (1): centralized manufacturing industry; Strict management of doormen; Generally speaking, the guard management of foreign-funded enterprises is strict; Domestic small and medium-sized enterprises are easier to enter. (2) Employment suggestion: Large enterprises suggest looking for the marketing department. Generally speaking, the resistance to finding a marketing department or selling doormen will be much smaller; Small and medium-sized enterprises, when passing by, should observe whether there are cars, how many cars to enter, and enter the front and inside of the enterprise. Generally, in areas with better economic development, there are places for cars to stay, and the bosses are all in factories, so there is a great chance to meet the bosses; There is no car factory, but there are vans. The boss is more likely to be here, but he will be very busy. After entering, he can exchange business cards as much as possible according to whether he is free or not. Enterprises without cars can enter or not, because the boss is probably not here, and there is little chance to sign the bill when they enter. 3. Commercial centers (such as Lunjiao Woodworking Machinery City and Lecong Furniture Market). ) (1) Features: Generally, bosses who have booths in the trade center are mostly local manufacturers, and their working hours are relatively regular, mainly focusing on the time when there are many visitors. For example, the boss is used to going to work after noon, and the proprietress is usually there. Therefore, it is necessary to master the Bazaar Center to be raided, and pay special attention to the working hours of the bosses in this area. (2) Solution: Take advantage of the boss's busy time and pay a serious visit. At this time, the boss will listen to more things; When you are busy in the afternoon, concentrate on visiting, collect business cards of these bosses as much as possible, and chat with him on the Internet as much as possible. 4. How to get past the doorman? (1) When you meet the doorman, don't get stage fright, observe calmly, make excuses, make a phone call and break through the defense line. The voice should be loud and powerful, which shows that it is reasonable and true to overwhelm the guard on duty, forcing him to believe it. (2) If we see something difficult, we should go to the guard room, where the contact number and internal staff of the factory are usually posted. Find the name of the person above and say, "Manager X, we have an appointment by phone." (3) If the guard room does not have this information. Pretend: "find manager he and make an appointment." If it is right, you will naturally go in and pull. But it depends on the city. For example, there are more people named Ouyang in Jun 'an. You can say manager Ouyang (4) If the plane is unlucky and there is no such surname in it, the doorman will say, "Without this person, you are mistaken." In this case, you should retreat for progress. You can lower your posture, put on a smiling face and ask, "Is there a factory director (or a gentleman) here?"? Last time our company was visited by another Commissioner, I can't remember clearly. Please let me know. " In this case, the honest security guard on duty will report himself and say, "We only have one factory director here." Then, let nature take its course.