First, the Amazon platform attaches great importance to product quality and brand intellectual property rights, which is also inseparable from the long-term shopping habits of foreigners. Amazon platform does not use domestic platform advertising promotion form, and domestic old shops are an advantage. In Amazon, as long as the product description is perfect, the quality is guaranteed, and the customer just needs it, it will get the traffic support of the platform, improve the product exposure and increase the order volume.
Second, re-display the product display page of light customer service, describing the characteristics, materials, colors and other features of the product in detail, and showing it to customers intuitively and clearly, so that customers can know whether the product meets their own needs. There is no need to waste time on the long-term maintenance of customer service like domestic e-commerce. Customers only need to communicate with the store sellers by email, so most of the manpower is saved in the store operation.
Third, re-recommend the Amazon platform of light advertising to give new sellers a three-month protection period, give strong support to new stores, and do not need a lot of money for direct advertising. Frankly speaking, as long as the product quality is good enough to meet the needs of foreigners, it will give the store enough exposure and increase the single rate.
Fourth, buyers and customers of Amazon platform pay more attention to the shopping experience and product cost performance, and pay more attention to the quality of life. The platform has repeatedly emphasized that the products are consistent with the pictures, and there should be no exaggeration and artistic features, which also reduces unnecessary after-sales troubles. Compared with domestic e-commerce platforms, Amazon products have independent page display, including product details, customer comments, seller quotations and other information. Moreover, when a customer searches for the same product, only the same product will come out. This single product page can increase the exposure without paying any promotion fees. Sellers only need to focus on product sales, and they can enjoy the novice protection period.