"World-class products beautify your life"-this is Procter & Gamble's commitment to promote its brand around the world. Procter & Gamble, founded in 1837, is one of the largest consumer goods companies in the world. Then let me take a look with the readers. one

On the occasion of the grand ceremony on March 8th, 20 15, P&G took advantage of Weibo, the goddess of Yang Mi, to launch the promotion activity of P&G's "Spoil you to the end", which successfully guided the spread of "Spoil you to the end" from Weibo to the circle of WeChat friends, triggering a wave of friends to follow suit.

In addition, Procter & Gamble launched the "pet-seeking artifact" in the circle of friends, with the personality of 12, which quickly grasped the G-spot where modern urban women like constellations and are more eager to be pampered.

As the first language recognition H5 design to log into a circle of friends, the voice of "pet you" quickly spread throughout the real circle of friends, making "pet you" a hot word nowadays. The trinity interactive communication mode of Weibo, WeChat and e-commerce not only realizes the seamless connection of social media, H5 interaction and e-commerce, but also innovates the interactive mode of H5 application again.

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Procter & Gamble and Disposable Diapers 1956, Vic Mills, director of development department of Procter & Gamble, is looking after her newborn grandson, and deeply feels the troubles brought by baskets of dirty diapers to housewives.

The responsibility of washing diapers inspired him, so Mills asked some of his most talented people to develop disposable diapers.

The idea of disposable diapers is not new. In fact, there were already several brands in the American market at that time.

However, market research shows that this kind of diapers only accounts for 1% of the American market for many years. The first reason is that the price is too high; Secondly, parents think that this kind of diaper is not easy to use, and it is only suitable for traveling or when it is inconvenient to change diapers normally.

Survey results: The market potential of diapers is huge. The United States and many countries in the world are at the peak of baby birth after the war. Multiply the number of babies by the average number of diapers to be changed every day, and you can get an amazing potential sales.

The product developers of Procter & Gamble spent a year, and the initial sample was to put a pleated absorbent pad in plastic underwear. However, in the summer of 1958, the results of the field test were nothing but the negative opinions of parents and the prickly heat on the baby.

1959 In March, Procter & Gamble redesigned its disposable diapers, and produced 37,000 models in the laboratory and took them to New York State for field testing. This time, two-thirds of the testers think this product is better than cloth diapers. It is more difficult to reduce the cost and improve the quality of new products than to develop the products themselves. By 196 1 year 65438+February, the project has entered the stage of production technology and product trial sale that can pass the acceptance.

The company chose the central American city of Peoria to try out this product, which was later named Pampers. It is found that Pioria's mothers like to use "Jiaowa", but they don't like the price of a diaper 10 cents. Trial sales in six places further show that this new product can sell well at a price of 6 cents per piece. Procter & Gamble has raised its production capacity to the level that it can sell baby diapers nationwide at this price. Jiaowa diapers have finally been successfully listed and are still one of P&G's fist products today.

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SK-II, a subsidiary of Procter & Gamble, launched a topic frenzy in Weibo, China with the theme of "leftover women". Similarly, for the young female market, different national conditions have created different topics. P&G recently launched a new advertisement in the United States, and they turned their attention to the pressure of women in the workplace.

This is the latest advertisement of Secret, the main antiperspirant brand of P&G. Without much explanation, the advertisement went straight to the point. The hostess talked to herself in different tones in front of the mirror, and soon the audience could get information from it. It turns out that she is practicing how to raise her salary with Boss. For well-known reasons, the salary of junior male colleagues is higher than her.

The drill of the hostess finally came to an abrupt end with the sound of the toilet flushing. A middle-aged woman walked out of the carriage, and the air was suddenly full of embarrassment. The middle-aged woman glanced at the hostess and just said "Do it", and the story ended like this.