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Workplace image theory
China has always been a country of etiquette, and it has certain requirements in all fields of society, especially in the workplace, which is closer to our lives. We should have good manners and feel manners from practice. Etiquette inevitably needs to create a good personal image, which needs to be considered from two aspects.

Keywords: etiquette and personal image building.

Etiquette refers to the formation of people in social communication due to historical traditions, customs, religious beliefs, the trend of the times and other factors, which is not only recognized by people, but also observed by people. It is the sum total of various codes of conduct and norms aimed at establishing harmonious relations and meeting communication requirements. The shaping of personal image is closely related to etiquette.

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Etiquette is a code of conduct that people should abide by in social communication activities. Etiquette in China is a kind of self-cultivation, self-discipline and self-discipline. And international etiquette is about the art of communication, and it is a way to treat people. Etiquette is a process of self-discipline and respect for others in interpersonal communication with certain and established procedures and methods. It involves dressing, communication, communication, emotional intelligence and so on. From the perspective of personal cultivation, etiquette can be said to be the external expression of a person's inner cultivation and quality. At the same time, with the increasing frequency of social communication, more and more people realize the importance of etiquette. Both enterprises and individuals have set off an upsurge of learning etiquette, especially with the acceleration of China's internationalization and the approach of the 2008 Beijing Olympic Games. No matter for enterprises or individuals, standardized etiquette will be the premise to adapt to the progress of the times and improve their competitiveness. Under the condition of modern market economy, competition constitutes the spring tide of economic movement, and no enterprise can get rid of the competitive environment, which is the living environment of the enterprise. Therefore, it is an important content to show a good competitive image to other social organizations and the public. The goal of shaping competitive image is to shape a competitive image that follows the rules of competition and pays attention to mutual cooperation, mutual understanding and equal competition. In daily life and work, the image of modern people is supreme and golden. So what is image? A person's image is the impression he leaves on others and the social evaluation he gets in his daily life and work.

There is no doubt that personal image is very important in people's lives. In particular, college students should create a good personal image. In order to create a good personal image, we must first learn etiquette, and etiquette education is the most basic content in the socialist spiritual civilization education system. Through etiquette education, college students can speak and behave clearly. Instrument and clothing can reflect a person's ideological accomplishment, civilization and mental outlook. However, everyone's civilization is not only related to their own image, but also affects the spiritual outlook of the whole school and even the spiritual civilization of the whole society. Through social etiquette education, we can further improve college students' etiquette literacy, cultivate their practical ability to deal with rewards, develop good etiquette habits and have a basic civilized image. Let the flowers of civilization bloom everywhere in our campus. If everyone is polite, our society will be full of harmony.