Upgrade the intelligent "quality manufacturing" production line, reduce costs and increase efficiency, reduce carbon consumption, adhere to the diversified market layout with "paper and towel" as the core, and create healthy value for consumers ... Deng He Zhongshun Jierou Paper, which entered the paper market from 65438 to 0979, has become one of the leading domestic household paper enterprises after 43 years of intensive cultivation. At present, its products are sold all over the country, and exported to Southeast Asia, the Middle East, Europe and America, which has promoted domestic paper brands to go international.

Zhongshun Jierou is one of the earliest paper research and development, production and sales enterprises in China. 1979, founder Deng established a paper mill to produce and process wrapping paper. 1986, a large roll of toilet paper has just developed into a single napkin. Deng keenly found that the market space for people's daily necessities is vast. To this end, he recognized the trend, decisively transformed from industrial packaging paper to household paper, and registered the trademark "Jierou" at 1989, and formally established Zhongshun Jierou Company. In 20 10, Zhongshun Jierou was listed on Shenzhen Stock Exchange, becoming the first domestic household paper enterprise listed on A-share. In 20 16 years, the total market value of the enterprise exceeded 10 billion yuan. As of 202 1, 1,1/day, the total market value of the enterprise was 22.603 billion yuan.

"We started with household paper at the earliest, and now we have expanded to cross-category household necessities such as cotton products and sanitary napkins." Deng, founder of Zhongshun Jierou and chairman of the strategy committee, said that the competition in the household paper industry is still fierce and the industry concentration continues to increase. With the enhancement of consumers' awareness of healthy life and the improvement of brand loyalty, it is imperative to improve corporate brands and product quality. Therefore, Zhongshun Jierou has continuously improved its competitiveness and influence by optimizing product structure, building management team, building marketing network, laying out production bases, improving quality management, enhancing research and development capabilities, upgrading production equipment, and enhancing environmental protection capabilities.

At present, the market volume and consumption of household paper in China are increasing year by year. The epidemic situation in COVID-19 has accelerated the upgrading of people's health concept, and gradually put health in the first place of consumption choice, making the health demand constantly refined, and great health has become an important direction of industry development. To this end, Zhongshun Jierou has comprehensively upgraded the big health strategy around the core of big health. Around the first, second and third tier cities, "Jierou" is the main brand of household paper, covering consumers in all channels, benchmarking the high-end brands of household paper with lotions and oil paintings suitable for babies and pregnant women, and deepening the market share in the middle and high end with black face and pink face. At the same time, with more cost-effective daily newspapers, we will comprehensively lay out the fourth-and fifth-tier cities and county-level markets, actively expand new retail channels such as online community group buying, and build the second pillar brand "Sun" of daily newspapers. The company has carried out strategic cooperation with the world's leading R&D institutions, successively launched medical-grade personal care products, and completed the brand matrix layout of female professional nursing with the brand of "Doremi".

"Lean production+equipment automation+data standardization+information management", Zhongshun Jierou enhances the intelligence of manufacturing and warehousing, and inserts the wings of science and technology for manufacturing and logistics warehousing. The intelligent warehouse jointly built by Zhongshun Jierou Yunfu Factory and Hubei Factory consists of four software systems, three equipment groups and two cargo storage areas, with hundreds of thousands of storage locations. The intelligent warehouse adopts the third generation "Automatic Stacking and Sorting System" which fills the blank of domestic logistics system, forming the whole process information tracking and no dead angle traceability management, and helping to realize the fully automatic unattended system. "From the production workshop to the finished product loading, the whole process is covered, and the whole process of production, packaging and distribution, packaging, information implantation, palletizing, warehousing, picking, delivery and loading is unmanned, realizing the efficient storage and transshipment of finished products, greatly saving labor costs and improving production efficiency." Liu Peng, chairman of Zhongshun Jierou, said.

At present, the goal of double carbon has become the internal driving force to promote the high-quality development of all walks of life. From 20 19 to 202 1, Zhongshun Jierou upgraded its equipment and energy system, and at the same time, it effectively realized energy saving and emission reduction. Among them, after the transformation of magnetic suspension vacuum pump of paper machine, the power consumption is reduced by about 50% compared with that before the transformation, and the annual carbon reduction of each paper machine is about 95.85 tons of standard coal. After the modification of the paper machine gas hood, the gas consumption is reduced by about 10% compared with that before the modification, and the annual carbon reduction of each paper machine is about 257.38+0 tons of standard coal. However, the upgrading of processing automation makes the annual processing output increase steadily compared with that before the transformation, and the annual carbon reduction of each automatic processing line is about 34.33 tons of standard coal. In addition, Zhongshun Jierou also upgraded the water purification system and reclaimed water reuse system in different production bases, improved the technical management of solar power generation, servo motor application and equipment OEE upgrade, and strived to embark on the road of high-quality sustainable development while reducing costs and increasing efficiency.