Concrete expression is faithful to the natural form of objective images, and the expressive form of objective images is designed with highly summarized and refined concrete graphics.
It has distinct image characteristics, and it is the concentration, refinement, generalization and simplification of realistic objects, highlighting and exaggerating its essential factors. The form of logo design can be organized by graphics instead of painting; Grasp the spiritual temperament of the object, strengthen the morphological characteristics of the image, simplify the structural model, so as to achieve the beauty of harmony and form concise and distinctive features to present the specific content to be expressed.
Signs are a kind of information carrier, and the recipients are the broad masses of the people. The figurative sign has the universality of graphics, high clarity, freedom of expression and individuality. It easily conveys the essence of the logo with a fresh and lively visual image and is accepted by the broad masses of the people.
2, abstract graphic logo:
The abstract form of expression is to express the meaning of signs with abstract graphic symbols, and to express them with reasonably planned geometric figures or symbols.
In modern society, new products are increasing day by day, and organizations providing equipment, technology and information are also using signs more and more. If the design of these signs is still difficult to complete in a general way, it is necessary to create a symbol that implies meaning or represents the abstract characteristics of the organization.
The abstract formal expression is just suitable for this situation. In order to transform non-image into visible characteristic graphics, designers should abstract the characteristic parts of the performance object when designing creativity, and can form symbolic or simulated images with the help of purely rational abstract points, lines, surfaces and bodies.
The abstract form of logo simply expresses the feelings and thoughts of the object, which has profound connotation and mysterious significance. The shape is concise and intriguing, which produces a rational sense of order, or has a strong sense of modernity and visual impact, giving viewers a good impression and deep memory.
Extended data:
Functions of graphic signs:
A graphic logo will use a simple and recognizable image, which itself may be the name of the enterprise or its mission, or it may be a symbol of brand attributes.
The creation of personalized logo can specifically express the attributes or values of a brand, of course, it is usually the brand of a product. Graphical signs are usually the brand of a product, from Michelin partners to simulated bears to Duracell rabbits. These characteristics can become the center of advertising and soon become cultural idols.
An example of personal school-based training program for primary school English teachers
As a new effecti