Air conditioning sales plan 600 words 1
20__ years have gradually gone. Summarizing this year's sales situation can better prepare for next year's work.
First, strengthen study and constantly improve ideological and professional quality.
There is no end to learning, and there is no end to learning. Only by constantly charging can we maintain business development. Therefore, I have been actively studying. Over the past year, the company organized a study lecture, and I attended it seriously. By learning knowledge, I can establish an advanced working concept and make clear the direction of my future work. With the development of society and the update of knowledge, I am also urged to keep learning. Through these learning activities, I have continuously enriched myself, enriched my knowledge and insight, and prepared for better work practice.
Second, be realistic and innovative, and earnestly carry out _ _
_ _ work is the primary task of _ _ department. Although the work in the past 20 years has not developed by leaps and bounds, we have made some small innovations in reality. Our company's agents are scattered, and most of them are terminal sales customers, so it is also very troublesome to manage and the price will be chaotic, which will affect the sales of business managers. Therefore, we will transfer some retail investors to local business managers for management, which will correspondingly reduce a lot of waste and shortage; Select some products and let the business manager execute _ _ locally. Business managers know the situation of agents very well. They can not only recruit satisfactory agents, but also expand their work more widely and improve the overall sales of the company.
Third, work hard and complete the work assigned by the company.
This year's work, although not ups and downs, is also very complicated, including mailing customer information, telephone call back before and after customer sales, inspection of agents, and daily chores of customers, such as inspection, fax information, marketing coordination, etc., all need to be carefully completed by staff. For every task assigned by the company, I use my enthusiasm to complete it, and I can basically be "diligent, high-quality and efficient".
Fourth, strengthen reflection and sum up the gains and losses of work in time.
Reflecting on this year's work, while enjoying the achievements, I am also thinking about the shortcomings in my work. Disadvantages are as follows:
1, I didn't study _ _ deeply enough, didn't think enough about _ _ practice, and couldn't record some _ _ thoughts and problems in time for reflection;
2._ _ Work this year, I intensified my work and study, and studied some theoretical books about _ _ _ seriously, but the application in work practice was not in place, and the research was not detailed and practical enough to achieve my goal.
3._ _ I don't have my own ideas at work, and I will try my best to explore some ways of _ _ in the future, and do my bit to create a new world for the company _ _;
4. Old work concept, no advanced work concept, low work enthusiasm, no 100% investment, no tension and relaxation. The "concept change" is not in place, and the work is rigidly adhered to the habit. Bad work habits and styles on weekdays are hard to get rid of. 2 1 century today, as a new supplementary force of the company, "changing ideas" is also our top priority.
Summing up 20__ years, the overall work has been improved, and some other work needs to be improved. We should be more conscientious in the future and successfully complete the tasks assigned by the company.
Air conditioning sales plan 600 words 2
Focus on the company's current situation and give consideration to future development. In the sales work, I insist on maintaining the existing market, seize the opportunity to develop potential customers, pay attention to sales details, strengthen quality service, stabilize and increase market share, and actively strive for the successful completion of sales tasks.
I. Planning:
1. Make the annual sales master plan at the beginning of the year;
2. Draft the annual sales summary at the end of the year;
3. Draft monthly sales plan and monthly customer visit plan at the beginning of the month;
4. At the end of the month, prepare monthly sales statistics and monthly customer visit statistics;
Second, the customer return visit:
At present, there are many kinds of cars in the domestic market, the technology is comparable, and the competition is becoming more and more fierce, which has constituted a market threat. In order to stabilize and expand the market, we must strengthen communication with customers and coordinate the relationship with customers and direct users.
In order to strengthen information exchange with customers and increase feelings, visit customers once a month; Visit first-class customers every two months; For secondary customers, the visit time will be arranged separately according to the actual situation.
1, web search:
Give full play to our website and network resources, and find and master sales information through information retrieval.
2, after-sales coordination:
At present, our company still focuses on trade, "selling products is not as good as selling services." The next step is to strengthen the sense of responsibility and continuously strengthen quality services.
Users use our products as if they like the services we provide. From the perspective of stabilizing the market and long-term cooperation, we must strengthen the sense of being responsible for customers, seize every opportunity to contact users, provide warm, meticulous and thoughtful after-sales service, and add a winning chip for the company.
Third, blaze new trails and establish a flexible incentive marketing mechanism. Open up the market and win customers
This year, the sales department will cooperate with the company's overall new marketing system, re-formulate and improve the 20-year sales task plan and performance appraisal management implementation rules of the marketing department, improve the salary of marketing representatives, and stimulate and mobilize the enthusiasm of marketing personnel. In order to keep a diary, marketers must complete the second, third and fourth steps of visiting two new customers, three old customers and four contact numbers every working day, and make a comprehensive evaluation of marketers according to the completion of monthly marketing tasks and diaries. Supervise marketing personnel to win group and individual customers through various means, stabilize old customers and develop new customers, and collect customers' opinions and suggestions in time during the visit and feed them back to relevant departments and the general manager's office.
Fourth, close cooperation and active coordination.
Cooperate closely with other departments of the company, and actively contact and cooperate with other departments of the company according to the needs of guests, give full play to the overall marketing vitality of the company and create benefits.
Strengthen relevant publicity, make full use of various advertising forms to recommend the company's products, publicize the company, and strive to improve the company's visibility.
This year, I will strictly abide by the company's rules and regulations, strengthen business study, improve my business level, and strive to complete the sales task. The challenge has arrived. Since he chose the distant place, He Wei will share joys and sorrows, and I believe I will definitely win the wonderful work with my heart.
Air conditioning sales plan 600 words 3
Since I entered the air-conditioning sales in 20__, I have studied with an open mind, worked hard and summed up my experience, and achieved certain results. At work, I gradually realized that if you want to do a good job in clothing shopping guide, you have to be strict with yourself. Here, I make a work plan for 20__ years to motivate myself and achieve good results:
First, unite shop friends and build a relatively stable sales team with you.
Sales talent is the most precious resource, and all sales achievements come from having a good salesperson. Building a united and cooperative sales team is the foundation of our store. Building a harmonious and lethal team in the future work is the main goal of me and all our shopping guides.
Second, warm service.
We should face every customer with full enthusiasm. Pay attention to communication skills with customers, grasp customers' purchasing psychology, and serve customers wholeheartedly.
Third, be familiar with clothes.
Understand the characteristics of every dress in our store, and fully understand the style, model, color, price, fabric and suitability for people.
Fourth, develop the habit of finding problems, summing up problems and constantly improving themselves.
The purpose of training to find and summarize problems is to improve their comprehensive quality, find and summarize problems in their work and put forward their own views and suggestions, so as to raise their sales ability to a new level.
5. According to the sales task assigned by the mall, resolutely complete the _ _ million turnover task assigned by the mall.
Divide tasks into weekly tasks and daily tasks according to specific conditions; Break down the weekly and daily sales targets to each of our shopping guides and complete the sales tasks in each time period. And strive to improve sales performance on the basis of completing sales tasks.
I think the development of our men's clothing store is inseparable from the comprehensive quality of all employees, the guidance of the store manager and team building. Establishing a good sales team and having a good working mode and working environment are the key to work.
Air conditioning sales plan 600 words 4
I. Market analysis
The price war in the air-conditioning market has gradually started for several years. The low-end demand of the secondary and tertiary markets, along with the continuous improvement of urban construction and people's living standards and the arrival of the product upgrading period, has driven the sustained growth of the primary market, thus driving the expansion of the overall market capacity. In 20 years, the total domestic sales reached19.5 million units, an increase of 1 1.4% over 2004. It is estimated that it will reach 25-30 million sets in 20 _ _ _. According to industry data, the global market capacity is 55-60 million units. China's market capacity is about 38 million units.
At present, Galanz's market share in Shenzhen air-conditioning market is about 2.8%, but industry data show that it has been in the stage of "shuffling" in recent years, and its brand market share will be highly concentrated. According to the company's 20__ year strength and product line, the company's 20__ year sales target is completely possible. In 2000, there were about 400 air-conditioning brands in China, but in 2004 it dropped to about 140, with an average annual elimination rate of 32%. By 20__, under the "encirclement and suppression" of first-line brands such as Gree, Midea and Haier, the air-conditioning market in China became active. In 20__, LG was accused of dumping by the United States; Kelon encountered financial problems and its market share fell sharply. Shinco, Changhong and Oaks have also been adversely affected by enterprises and brands, and their market share has also declined. Japanese brands, such as Panasonic and Mitsubishi, were strongly influenced by Japanese entry into China in 20__, and their market share was relatively large. However, Galanz air conditioners have shown a rapid growth trend in the Guangdong market. However, the market base in Shenzhen is relatively weak, the team is still relatively young, and the brand influence needs to be consolidated and expanded. According to the above situation, the following work plan is formulated.
Second, the work plan
According to the above situation, we plan to focus on six tasks in 20__: sales performance.
According to the company's annual sales task and monthly sales task. According to the specific situation of the market. Break it down into monthly, weekly and daily. Break it down into monthly, weekly and daily sales targets of various systems and stores, and complete the sales tasks in each time period. And improve sales performance on the basis of completing the task. The main means are: improving team quality, strengthening team management, carrying out various promotional activities, and formulating reward and punishment system and incentive scheme (according to the market situation and the actual situation of each time period). This work is always concentrated in the peak season. In the peak sales season, we will carry out strong promotion activities for professional home appliance systems such as Gome and Suning, and vigorously promote large-scale terminals.
2. Agency management and relationship maintenance
Effectively manage and maintain the relationship with existing K/A customers, agents or future K/A agents, establish customer files for each K/A customer and agent, understand the pre-sales situation and strength, and spread the company's corporate culture and new products in the past 20 years. This work was completed at the end of August. Irregular transmission after the peak season and before the peak season. Understand the basic situation of each K/A and the agent in charge, visit regularly and communicate effectively.
3. Brand and product promotion
Brand and product promotion cooperate with and implement the company's regular brand promotion and product promotion activities from 20__ to 20__, and plan some low-cost public relations publicity activities to enhance the brand image. Such as "Galanz air conditioning health and environmental protection love my family" and other public welfare activities. If possible, joint promotion with various K/A systems can not only expand the influence, but also establish a good customer relationship. Product promotion mainly includes some "roadshows" or outdoor static exhibitions for product promotion and normal business promotion.
4. Terminal layout (in line with channel expansion of business lines)
According to the company's sales target of _ _ _, the popularity of channel outlets will be greatly improved. According to this situation, actively cooperate with the work of business departments at any time and place, and actively cooperate with the image construction of shops in shops, parks in gardens and cabinets in shops (according to the requirements of six atmospheres for the layout of company booths). Actively arrange positions for promotion, sample tracking and product display. This work is carried out according to the needs of the company's business department. The layout standard is strictly in accordance with the company's unified standards. (Special circumstances will be adjusted in time)
5. Planning and implementation of promotional activities
The planning and implementation of promotional activities are mainly carried out in the peak season from April to August, _ _ _. One is to strictly implement the company's promotional activities, and the other is to flexibly plan some promotional activities according to the market situation at that time and the promotional activities of competitors. The theme idea avoids its advantages, attacks its disadvantages, and focuses on planning and implementation according to the company's product advantages and resource advantages.
Air conditioning sales plan 600 words 5
As a store manager, I feel a great responsibility. Years of working experience have made me understand a truth: for a retail store with good economic benefits, first, there must be a professional manager; Second, we should have good professional knowledge as the backing; The third is to have a good management system. Observe attentively and communicate with customers attentively, and you can do it well.
The specific summary is as follows:
1, conscientiously implement the company's business policy, and at the same time convey the company's business strategy to every employee correctly and timely, which has played a very good role in connecting the preceding with the following.
2. Do a good job in the ideological work of employees, unite the employees in the store, fully mobilize and give play to the enthusiasm of employees, understand the advantages of each employee, give play to their strengths, and do what they can. Strengthen the cohesion of the shopping mall and make it a United collective.
3, through various channels to understand peer information, to understand the customer's shopping psychology, to know ourselves and ourselves, know fairly well, and have a clear aim, so that our work is more targeted, thus avoiding unnecessary losses.
4. Set an example and be a handsome employee. Constantly instill corporate culture in employees, educate employees to have a sense of the overall situation and do things from the overall interests of the company.
5. Attract customers with thoughtful and meticulous service. Give full play to the initiative and creativity of all employees, and let employees change from passive "let me do" to positive "I want to do". In order to create a good shopping environment for customers and create more sales performance for the company, lead employees to do the following work. First of all, do a good job of cleaning every day to create a comfortable shopping environment for customers; Secondly, actively serve customers and meet the needs of consumers as much as possible; We should constantly strengthen our sense of service and let our customers leave our store with sincere smiles and polite language.
6. Deal with the cooperation between departments, between superiors and subordinates, complain less, be more enthusiastic, treat the problems in work objectively and solve them with a positive attitude.
Now, the management of the store is gradually becoming digital and scientific, and the improvement of management means puts forward new job requirements for the store manager. Skilled business will help us achieve various operational indicators. A new year has begun, and achievements can only represent the past. I will run our store with more exquisite and skilled business.
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