I feel that this is not only the aesthetics of Koreans, but also the aesthetics of the whole world, especially East Asia. Japanese animation, which emphasizes and exaggerates the image of "big-eyed beauty" that modern people generally pursue, has achieved great success on a global scale, which also reflects that today's social aesthetics are similar in most areas. Moreover, many non-Korean members, such as the upper class in China and Japanese society, have also experienced the upsurge of "cosmetic expedition", which also proves that the decisive factor for the rapid popularization of cosmetic culture does not necessarily come from the "unique" aesthetic concept of Koreans.

But even if it is not the decisive factor, this phenomenon must be related to some specific elements of Korean society. Personally, it is precisely because of some objective reasons that it has played a decisive role in promoting the development of cosmetic industry in South Korea. The rapid development of cosmetic technology has led to the seemingly deformed cosmetic culture in South Korea.

1. First of all, South Korea has developed surgical technology, improved plastic surgery technology and greatly reduced costs.

2. With the high living standard of the people, we have the spare capacity to pay attention to the non-survival factor of plastic surgery.

The rapid development of Korean commercial TV media culture after 1990s and the impact of young people at that time provided the foundation for the emergence of the new concept of "appearance first". In the traditional Confucianism, the concept that "parents dare not do harm, and filial piety begins" has faded among young people, and this generation is the 20-30-year-old young women who dominate the trend of cosmetic surgery in South Korea today. Their values in appearance are different from those of the previous generation, and they have enough economic ability to support their own needs. In the final analysis, the phenomenon of "cosmetic expedition" between China's upper class and Japanese society has nothing to do with their economic ability.

In recent years, there are more and more star idols in the media, which complement each other with the plastic surgery industry and have a great influence. The above phenomenon is accelerating. Coupled with the support of foreign "expeditions" (...), plastic surgery has become an export industry that cannot be ignored, and its position in the Korean economy is also constantly improving.

In fact, the initial development of plastic surgery technology began in Japan, and the three reasons mentioned above also exist in Japanese society. The reason why Japan's cosmetic industry failed to achieve a leap is their national ideological characteristics, that is, high private cultural status and strong self-defense tendency. Generally speaking, cosmetic surgery is not an open matter. In Japan, many people don't accept plastic surgery because their privacy will be directly exposed by acquaintances. It is recognized that thousands of Japanese women go to South Korea for "plastic surgery", first of all, the price is realistic, and then they can "secretly" plastic surgery.