The Influence of Mountaineering Tourism on Mountain Economy

Abstract: Mountain tourism protection zoning is the concrete implementation of tourism sustainable development strategy in time and space. Following the objective regional differentiation law of mountain ecosystem, the method of combining top-down macro analysis of natural environment elements with bottom-up micro analysis of eco-economic tourism elements not only avoids simple clustering of index data, but also overcomes the shortcomings of traditional zoning analysis on human economic activities. As well as the problems of incomplete administrative divisions and poor operability, the division results are more comprehensive and have more guiding significance for the sustainable development of mountain tourism. Taking Longmen, a typical mountainous county, as an example, the tourism protection division was carried out, the key tourism development zones were determined, and the corresponding policy suggestions were put forward.

Keywords: mountaineering tourism, mountain economy

First, the development of mountaineering tourism resources is conducive to promoting the development of scenic tourism.

Mountaineering tourism projects play an important role in enriching the types of tourism products, enhancing the characteristics of scenic spots and increasing the economic benefits of tourism.

(1) Promoting the development of scenic spots.

Mountaineering tourism projects in scenic spots, especially sports tourism projects developed in combination with local sports culture, can highlight local characteristics, improve the structure of tourism projects in scenic spots and help increase the attraction of scenic spots.

(two) to bring economic benefits to scenic spots.

It is manifested in the ticket income of mountaineering tourism, the fees of downhill ropeway and downward traffic, and the income of food sales, clothing rental and souvenir sales on the mountain, especially in tourist attractions and famous mountains, and the economic benefits are very considerable before holidays and tourist season.

(C) to promote the sustainable development of scenic spots

Interpersonal communication between climbers and their colleagues, relatives and friends can attract more climbers. In addition, feedback information from suggestions on mountaineering tourism can promote the upgrading and sustainable development of the hardware environment, service quality and construction level of scenic spots.

Second, the development of mountaineering tourism resources is conducive to meeting consumer demand.

Judging from the relationship between supply and demand in marketing, the supply of goods is to meet the consumer demand, while the development of mountaineering tourism resources is to meet people's various consumer psychological needs. It provides consumers with a special commodity and a special consumption service.

(1) Mountaineering tourism can provide consumers with fitness consumption services.

In today's increasingly fierce economic and social competition, whoever has health will have a family, career and future. Health status has become one of the important conditions for people to compete in study, life and work. Whether it is to gain economic value, realize social value, or create the brilliance of one's own life, health is always the first. Especially in recent years, many successful people died young, which also sounded the alarm for people, aroused the awakening of health consciousness of the whole society, and people became more and more aware of their role in maintaining physical function and vitality, further enhanced people's consciousness and initiative in participating in physical fitness activities, and formed the social trend and fashion of physical exercise. As a simple exercise method, mountaineering tourism is different from other tourism methods in that it is highly participatory and suitable for all ages. People can walk and climb mountains in the green mountains and rivers, breathe fresh air, exercise their bones and muscles, increase their physique, regulate blood gas and keep healthy.

(2) Mountaineering tourism can provide leisure and entertainment services for consumers.

During the mountaineering trip, white clouds were floating in the blue sky. People are bathed in bright sunshine, breathing fresh air, strolling in various flowers, trees and gurgling streams, enjoying the beautiful scenery of nature, adjusting their mood and relaxing their body and mind. You can take a nap, talk and play while climbing the mountain, and the form can be adjusted freely and constantly changed, which is conducive to carefully experiencing the leisure of life. With the sustained and rapid development of China's economic construction and the continuous improvement of people's living standards and quality of life, people's leisure life, consumption structure and consumption demand have undergone major changes, and people advocate elegant and healthy leisure life. Among them, mountaineering tourism meets people's needs, especially for people and young people who have got rid of poverty. They are active in thinking and avantgarde in consumption. They regard mountaineering tourism as a way to relax, and its essence is a civilized and ecological spiritual pastime in their spare time.

(3) Mountaineering tourism can meet people's high-grade consumption demand.

With the all-round development of society, people's desire for quality of life is getting stronger and stronger. They pursue leisure, pay attention to health and pleasure, pay attention to the combination of static and dynamic, have relaxation, change passive rest into active leisure, and form the concept of leisure demand of economy, ecology, advocating health and returning to nature. Mountaineering tourism just meets people's consumption demand and improves people's taste in consumption demand. Climbing a mountain and overlooking it will broaden people's horizons. The feeling of someone climbing Mount Tai is: "the top of Mount Tai, the top of heaven and earth". There are many famous mountains in the world, not just Mount Tai. "Once you climb to the top of the mountain, you will see that all the other mountains look short under the sky." Ancient emperors in China had the custom of offering sacrifices to Yue, and mountaineering was often celebrated as an act of expressing personal heroism. The main reason may be the great ambition brought by mountaineering. Therefore, mountaineering tourism will make people feel that the world is big and small, and many people feel very poetic, thoughtful and relaxed. At the same time, the historical and cultural connotations displayed by tourists in mountaineering tourism will certainly be touched by climbers, that is, the so-called "benevolent Leshan, wise people enjoy water", and everyone will get the experience of historical and cultural charm, thus enriching the climbers' humanistic and social knowledge, broadening their horizons, and playing an important role in enriching their life experiences, improving their own literacy and upgrading their spiritual realm and level.

(D) Mountaineering tourism can provide consumer services and enhance interpersonal communication.

Mountaineering tourism is not only a leisure way, but also a struggle process of emotional blending, mutual encouragement and common progress between people. It is difficult to climb a mountain, which is a test of people's physical strength, spirit and perseverance, and sometimes it is dangerous. Therefore, when climbing a mountain, people usually go hand in hand. When climbing a mountain, everyone can catch up with each other, encourage each other and climb hand in hand, which virtually strengthens the emotional communication between people, enhances friendship, cultivates the true feelings of mutual encouragement and enhances the spirit of teamwork. This is a valuable spiritual wealth and cooperation in the world. In the new society in the future, this kind of emotional communication and experience has become one of the important factors to cultivate people with all-round development.

Third, the development of mountaineering tourism resources is beneficial to the local economic and social development.

The development of mountaineering tourism resources plays an important role in local economic development, which mainly drives the development of local related industrial chains. Mainly in two aspects:

(A) The development of mountaineering tourism resources has promoted the development of local related industries.

The development of mountaineering tourism projects can directly promote the consumption of sporting goods, promote the development of local catering, transportation, accommodation and retail, promote the development of communications, insurance and other industries, and promote the prosperity of local economy.

(2) The development of mountaineering tourism resources has optimized the local economic and social development environment.

In recent years, hiking and mountaineering tourism has risen rapidly in China, becoming a new consumption hotspot, social phenomenon and social highlight, and forming a new urban cultural phenomenon. Its rapid development, people's enthusiasm, wide participation and strong interest have overwhelmed the tourist attractions, making the undeveloped scenic spots staggering, which even many economists, sports experts and sociologists did not expect, and aroused great interest of people and experts and scholars. This shows that the tourism boom with mountaineering activities as the carrier not only impacts the traditional service mode of scenic spots, but also has a good response in society. The rise of mountaineering tourism will further promote the location of scenic spots to pay more attention to creating richer local culture and tourism culture, and form a more civilized, elegant, harmonious and dynamic social culture. This will certainly improve the spiritual civilization level of the whole society, promote social harmony, build a city brand, optimize the social humanities and social environment, and improve the local social influence and comprehensive competitiveness in step with economic development.

References: On the Commercial Value of Mountaineering Tourism Resources Development

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