False propaganda covers all publicity activities, including advertising activities. That is to say, false propaganda behavior is not only advertising, but also other forms, such as product information conference, trade fair, product manual distribution and other forms of publicity except product packaging and labeling. ?

What is false propaganda?

False or exaggerated description of product information and various parameters enjoyed by * * *. Very promising or enhanced product performance. Publish false activity information. Malicious denigration of a third party or its products may make users misunderstand the actual situation of products or services. Advertisers who know or should know false advertisements shall bear legal responsibility; For advertisers, regardless of their subjective status, they should bear legal responsibility for false advertisements.

What is a false advertisement?

Exaggerate product information such as performance, function, origin, use, quality, specifications, materials, price, manufacturer, expiration date, sales status, awards, etc. Or information such as content, supplier, form, quality, price, sales status, premium received, etc. And the commitments related to goods or services are inconsistent with the actual situation, which has a substantial impact on the purchase behavior. Use fictitious, false or unverifiable scientific research achievements, statistical data, research achievements, abstracts, quotations and other information as evidence. The effect of using fictitious goods or receiving services. It's all false advertisements. ?

How does the law punish false propaganda and advertising?

Article 55 of the Law on the Protection of Consumers' Rights and Interests stipulates that if an operator commits fraud in providing goods or services, it shall increase the compensation for the losses suffered by consumers according to their needs. Article 37 of the Advertising Law stipulates that anyone who, in violation of the provisions of this Law, uses advertisements to make false propaganda of goods or services shall be ordered by the advertising supervision and administration department to stop publishing, publicly correct the advertising fee within a proper range, and eliminate the influence, and be fined between 5,000 yuan and 65,438 yuan. If the circumstances are serious, the advertising business shall be terminated according to law.