It has been 18 years since the establishment of Shenzhen 1989 exquisite silk China theme park. With the passage of time, the development of Shenzhen theme park has been difficult to compare with that of that year. Many scholars are skeptical about the construction of theme parks. Of course, in the development of 18 years, there are indeed many problems in Shenzhen theme parks, and there are only a handful of known theme parks. Therefore, the search and analysis of theme parks has become the direction of many domestic scholars. For example, Bao Xujun believes that the tourist market and traffic conditions, the level of regional economic development, the perceived image of urban tourism, spatial agglomeration and competition, and the behavior of decision makers play an indelible role in the development of theme parks. In this regard, I analyze the cultural characteristics of theme parks and put forward my own ideas.

Keywords: tourism culture, cultural marketing, theme parks