Express delivery: provide standardized products and advanced technologies to merchants, express delivery companies and consumers, such as electronic face sheets, promises, routing sheets, rookie packages, etc.
Warehouse distribution: build warehouses in the core cities of the country, provide intelligent warehousing services for merchants or express delivery companies, and provide landing distribution/instant distribution services (hummingbird+Danbird+point me);
Cross-border: build cross-border logistics platforms and overseas warehouses for global consumers and businesses, and provide import and export logistics services;
End: focus on building the last mile service facilities such as rookie station.
What is Ma Yun's rookie network? What is the business model of this technology company?
Ma Yun once said that the rookie model is Skynet+Ground Network, which means that he has two parts, online and offline, just like new retail. The essence of rookie business model is to improve the operation efficiency of logistics network, improve the efficiency of logistics links, and help businesses and logistics enterprises reduce costs. Rookie will earn part of the price difference from this income.
Rookie's online business refers to big data and technical services, such as electronic face sheets, getting through the data link of express delivery companies, which are summarized as rookie, rookie package service consumer app, logistics robot research and development and so on.
The landing business of rookie mainly includes rookie cloud warehouse, rookie ground network and rookie post station.
Rookie cloud warehouse, including the business of joining the rookie warehousing alliance. The main work is to build a centralized large-scale professional warehouse, both directly operated and contracted. The rookie cloud warehouse is to let the goods of the merchants be put into the cloud warehouse first, and then sent out through the cloud warehouse. Merchants can build pre-positions in many parts of the country, so that consumers will receive goods faster. Building such a warehouse is equivalent to focusing on building a big warehouse, and then selling the storage and distribution capacity to merchants piece by piece to earn the price difference caused by scale effect. This kind of cloud warehouse with concentrated shipments also has the basis for future development in the direction of intelligence.
While laying out domestic warehousing services, Cainiao is also actively building import and export transshipment warehouses, providing global supply chain services, and providing overseas merchants with warehousing services such as temporary storage, transit, stocking, container transportation and parcel collection.
The ground network is mainly rookie logistics park and industrial park upgraded on this basis. The part responsible for the ground network is actually equivalent to a real estate developer, and the person in charge has great power and interests. Build a logistics park and provide public distribution centers and other facilities for logistics enterprises. At the same time, the rookie also wants to build a supporting office building on the basis of centralized logistics, so that e-commerce sellers and some third-party service providers can come here to work, form an e-commerce industrial park, and provide businesses with operational training and other empowerment.