When I saw this title, the first question that came to my mind was: Why should we look at the communicator's psychology from the perspective of the audience? To understand this problem, we must clearly understand the position and role of the audience and the relationship between the audience and the communicator. The so-called audience refers to the recipients of information dissemination, including readers of newspapers and books, listeners of radio, and viewers of movies and television. The rise of the fourth media network has made the audience more and more extensive. Since mass communication has become a science, who is the center of news communication activities has been one of the focuses of many scholars' research and discussion. Early communication scholars put forward theories such as "bullet theory" and "strong effect theory" from the perspective of propaganda, the essence of which is to regard the audience as passive recipients of information. Obviously, communicators are at the center of these theories. With the development of research, communication scholars find that the audience is not a simple and passive recipient, nor is it homogeneous. Different audiences will have different reactions to the same communication information, and the role of the audience in the communication process has begun to be valued. The audience is an active information seeker, seeking all kinds of information according to their own interests to meet their own needs. The audience selectively contacts, understands and remembers foreign information. These characteristics of the audience have a restrictive effect on the process and effect of information dissemination. So what are the communicators? The original communicators only refer to media practitioners, mainly news organizations, media managers and media communicators, that is, those who are engaged in the most basic frontline work such as journalists, editors, directors, producers and news anchors. However, with the intervention of the fourth media, news communication is no longer the "patent" of news media (communicators). Due to the unique function of the Internet, many organizations and individuals have entered the ranks of news dissemination and become new communicators, and they may also be audiences, so I think news communicators and audiences can be transformed under certain conditions. So how to analyze the psychology of communicators? For a simple example, sometimes we can often see some long articles in the newspaper. It is difficult to find out the key points of the whole report, which makes the article very boring and bothers readers. This is because news communicators, in the process of communication, unilaterally hope to make their articles more and longer. They always feel that they talk too much and talk too long, rather than talking too little and talking too short. If they understand the psychology of the audience, they will know that things are not always like this. Sometimes if you talk too much and too long, the audience will have a rebellious attitude, which is called "going too far." Another example is the article "Seeing Death without Bleeding" published in the sixth edition of People's Daily on August 23rd, 2006. In order to explain the serious threat of occupational hazards such as pneumoconiosis, chemical poisoning, lead dust pollution, non-electric radiation, vibration and noise pollution to workers' lives, the author listed in detail the analysis of pneumoconiosis in Henan Province 1997-200 1, the investigation of occupational health rights of employers in Henan Institute of Occupational Disease Prevention in 2002-2003, and Hunan Province in 2004-2003. Then let's analyze the author's psychology. The purpose of introducing authoritative data in news reports is to better realize the intention of the communicators and effectively influence the attitude of our audience. Because from the audience's point of view, the more authoritative people's speeches are, the more credible they are, so the communicators often quote authoritative data in the reports to convince readers, even if those data are not necessarily correct. And some entertainment gossip weekly. Why do they exist? Although some of the information spread is groundless and authoritative, there are still audiences who believe it. This is because those communicators take advantage of readers' interests, and people tend to imitate the objects they worship, so it is easier to agree with their views. This is the so-called "star effect" Secondly, according to the theory of cognitive balance, when people's attitudes towards problems are consistent with those they like, they can achieve psychological balance. Therefore, the entertainment reporters of Gossip Weekly make full use of readers' psychology and let the audience accept their information, which is their motivation. In addition, even if the audience doesn't believe it, they will immediately read the information about their favorite idols with great interest. In addition, what about the psychology of non-professionals popular on the Internet in recent years? Most of these people have changed from audiences to communicators. The purpose of communication is nothing more than to expand the group, that is, I hope that most people will recognize their own opinions. There is also a malicious spread of rumors and fictional facts on the Internet. In my opinion, those people's psychology may be for fun or for fame. The most famous example is that some little-known 3-line actors broke a director's "hidden rules" on the Internet, and immediately after that, their value rose sharply and they were interviewed by the media. Such people should be famous. There are also some people who want to attract everyone's attention, need help and attract the attention of society. Most of them are people in big trouble. In order to get better help and solutions, they use online media to transmit information, hoping to be heard by more people, so as to get the biggest and most help.