The content marketing of Little Red Book in 2022 is different from that of 20 18. How to grasp the content and traffic password of the little red book is a problem that we need to consider and think about at present. Xiaohongshu, you can choose to be a user or an operating platform. As users, when we send notes, we only record some experiences, and don't care much about whether it is seen by more people or how others feel. But as operators, we should think about how to let others see what we publish, how to provide value to others and make money for ourselves by the way. From this perspective, Xiaohongshu is definitely not a "circle of friends" who writes his own electronic diary, but a platform full of business atmosphere, a platform suitable for carrying goods, and even an e-commerce platform. 1. Women account for 90% of the targeted users of Little Red Books, mainly aged 20-35. The hot areas are mainly beauty, food and self-improvement. First of all, we should have a clear positioning, and there is an editor's brief introduction on our home page, so that users can have a good initial impression on us through a short sentence, life philosophy, future planning and so on. For example, in the picture below, some little red books and big V let us know Fang Qi in one sentence. She is a travel writer, full of literary flavor. Yi is a woman with a unique definition of fashion; Puphuket is good at cooking food, which has a high value and is very powder-sucking. 2. Write content around the theme. When writing notes, be sure to divide the extended topic keywords around the official topic. Taking fitness as an example, we can arrange and share different small contents such as fitness dry goods sorting, practical inventory, methods and skills, and our own experience through this topic. Here in Xiaohongshu, doing content is to provide solutions for specific people. Your products and content, the last traffic arrow, are all for users to solve problems. 3, note pictures (plus attractive covers) Look at these covers, which are very consistent with the image of these authors, with a sense of advanced, warm, antique, etc., these covers will have a great bonus effect. Secondly, we should shoot some attractive titles, constantly examine the problems of our own covers and titles, and review the gap between our own covers and explosions. The first sentence of the little red book note is equivalent to the title of the whole note, and the title is the key to attracting people to click in. So we must have a message in the title that can convey "There are exciting new discoveries here". If we add pictures to our notes, it is essential to use clear, attractive and thematic pictures. 4. Note Release Time It generally takes a certain period for Xiaohongshu platform to judge the quality of notes. If we can make our paper money look like we like and collect a certain amount within 24 hours after the paper money is issued, the system will default to high-quality paper money. If our notes are judged as high-quality notes by the platform, we can get more traffic support from the platform. Xiaohongshu accounts have different levels, registration time, number of notes released, number of fans, etc. Will have an impact on the account level. If your account level is high, the weight will be higher. 5. The topic is hot. When we publish our notes, we can see the ribbon with the "#" symbol. As long as we use # in the note body and add related tags, other users can see your notes when searching related tags, and they may become your fans. The prophase is a process of account management. It's just that a certain amount of fans have accumulated in the early stage, which will be more helpful to the later stage. 5. Make a vertical account. This is what we have been talking about. Make a vertical number. The smaller your field is, the more valuable it is. After all, even in a very small area of China, there are a lot of people who share everything and send everything. Even a brand with a large font size is the same when it is promoted, especially when it is promoted, it is necessary to find bloggers who are consistent with their own brand tonality. This is the easiest way to promote the transaction. When you have a certain fan base, the brand will come to you. Xiaohongshu has a platform called Dandelion Platform, which specializes in docking bloggers and brands. When the number of fans exceeds 5000, we can authenticate our real names. By taking orders through advertising, if you cooperate through the platform, you will be deprived of some commissions; If a brand sees it again, it will seek your cooperation, and this will also get a commission. 7. Store sharing is similar to the recommendation of a single product, but sharing means that the whole store generally does not emphasize how a certain product is, but shares it from the aspects of service, product category and discount of the whole store. There have been more and more in the past two years, and the little red book has gradually decreased after the chain was broken. However, with the increasing number of major brands of Xiaohong Bookstore, this method has become popular again.