1. Smartphones themselves have to be segmented. The high-end market has been dominated by manufacturers in Taiwan Province, the United States and South Korea. Huawei hopes to occupy the middle of the smartphone pyramid.

2. In terms of geographical factors, large and medium-sized cities in the east have developed industry and commerce and frequent foreign exchanges, and many consumers engaged in business or their own work have similar business characteristics. From the perspective of scale and profitability, the business consumption market segment is attractive.

3. From the perspective of demographic factors, in addition to the business consumer market, what deserves Huawei's attention is the college student consumer market. Generally speaking, the higher the education level, the higher the income level. Age and life stage: People at different stages will buy different things. Young people like novel and fun products, while middle-aged and elderly people tend to be calm and provide different products for different consumer groups. Taking mobile phones as an example, mobile phones are young people's favorite products, while adults pay more attention to practicality, with large screens and single colors.