Qiaqia's brand profile
Qiaqia Food Co., Ltd. (hereinafter referred to as "the Company"), formerly known as Anhui qiaqia Food Co., Ltd., was established on August 9, 2006 at 5438+0, and was changed into a joint stock limited company on June 6, 2008 with a registered capital of 654.38+0.5 million yuan and legal representative: Chen Xianbao. The business scope of the company is: the production and sales of nuts and roasted seeds and nuts; Production and purchase of agricultural and sideline products (except grain and oil); Production and sales of meat products; Production and sale of fried food; Production and sale of candied food; Production and sale of baked goods; Production and sales of puffed food; Production and sales of seaweed food; Production and sales of kimchi; Candy, jelly, bean products food sales (wholesale) (involving the license to operate with a license). The company is located at Lianhua Road 1599, Hefei Economic and Technological Development Zone. Since its establishment, the company specializes in producing and selling roasted seeds and nuts, with a complete range of products and excellent quality. At present, the main products are traditional roasted seeds and nuts such as sunflower seeds, watermelon subclasses, beans, pumpkin seeds and peanuts, as well as high-grade nut products represented by pistachios, walnuts and almonds. With high-quality products, fast service, accurate market positioning and scientific management, the company has grown into a leading enterprise in the nut roasted seeds and nuts industry. "Cha Cha" brand has won the recognition of consumers and established a good reputation in the market, becoming the first brand in the field of roasted nuts in China. In 2002, the trademark "qiaqia" was recognized as "China Famous Trademark" by the State Administration for Industry and Commerce. From 2006 to 2008, qiaqia brand ranked first in the "Top Ten Famous Brands of Nut Roasted Seeds and Nuts in China" selected by the Nut Roasted Seeds Professional Committee of China Food Industry Association. As a leading enterprise in the nut roasted seeds and nuts industry, the company has strong comprehensive strength and obvious scale advantages, and is the only large-scale enterprise in the industry with a sales scale exceeding one billion yuan. From 2007 to 2009, the company's annual sales revenue ranked first in the whole industry and its comprehensive market share ranked first in the industry. The company has successively won the honorary titles of "Top 50 Agricultural Products Processing Enterprises in China", "Top 100 Enterprises in China Food Industry" and "Advanced Enterprise Award for Quality and Benefit in China Food Industry". The company leads the technical development and innovation of domestic nut roasted seeds and nuts industry, and participates in the formulation of a number of domestic roasted seeds and nuts industry standards. The company took the lead in changing the processing method of roasted seeds and nuts to boiling, developed and built the first mechanized roasted seeds and nuts assembly line in China, and innovatively used paper-plastic packaging for main products on a large scale. In addition, the company also has a number of patented technologies, and has mastered the key technologies and core technologies of nut roasted seeds and nuts production. Continuous technological innovation has laid a solid foundation for the sustainable development of the company's business. The company has established a national sales network covering large and medium-sized cities in China, with strong terminal control ability, quick market response and stable and smooth sales channels. The company implements the "intensive cultivation strategy" and divides the national market into 2 1 districts, with 1 17 offices, 1 100 professional dealers and 4 large retailers. Nowadays, "Cha Cha" series products are not only sold well all over the country, but also exported to more than 30 countries and regions such as Southeast Asia, Europe and America, spreading "Cha Cha-Happy Taste" all over the world! In order to ensure food safety, the company took the lead in establishing a quality management system and a food safety management system based on ISO900 1 and HACCP quality assurance system. According to the characteristics of the industry, the company has formulated and implemented strict quality control measures, formed a whole process quality monitoring system from supplier management, incoming inspection, online inspection, product ex-factory inspection to market inspection, and effectively implemented strict quality management in raw material procurement, product design, production and processing, product sales and after-sales service. Since its establishment, the company has passed the national market sampling inspection, and the product quality has been well evaluated. It was awarded the highest enterprise credit rating of AAA and enterprise food safety credit rating of A by China Food Industry Association, and won the titles of "National Food Safety Demonstration Unit" and "National Advanced Quality Management Unit" for many times. Adhering to the enterprise spirit of "unity, dedication and innovation", qiaqia people have transformed the traditional national handicraft industry into a modern enterprise integrating scale, industrialization, mechanization and informatization through hard struggle bit by bit, starting from a small sunflower seed. "Creating a world-famous brand and building a world-class enterprise" will be qiaqia's unswerving goal.