Zhang Yilin

At present, fake and shoddy goods occupy a large proportion in the rural market, so that some people call the rural market "fake market" and "fake distribution center". The proliferation of fake and shoddy goods has seriously damaged the interests of farmers and consumers.

Why are there so many fake and shoddy goods in rural markets and they are widespread? The author has worked at the grassroots level for many years, and the reasons for the existence of fake and shoddy goods are summarized as follows:-It is the urban law enforcement departments that have intensified their efforts to crack down on counterfeiting through the media and special rectification, and the citizens' awareness of self-protection has increased, making it difficult for fake and shoddy goods to gain a foothold in the city, and the counterfeiters have turned their attention to the rural consumer market. Second, the majority of farmers are ignorant of counterfeit goods and have a weak sense of self-protection. When they buy fake and shoddy goods, they don't know how to complain. Those who spend less consider themselves unlucky. People who spend a lot of money ask the operators to return the goods at most, and most of the results are lost, so that fake and shoddy goods have a firm foothold in the countryside. Third, a few operators consciously buy fake and shoddy goods. They seized the farmers' psychology of not knowing about fake goods and buying goods cheaply, and deliberately bought fake and shoddy goods or sold them at low prices for the price difference. Fourth, due to the limitation of office conditions, grass-roots law enforcement departments lack the necessary equipment and knowledge to identify fake and shoddy goods, and cannot accurately identify fake and shoddy goods.

To sum up, the author thinks that we should strengthen the regulation and standardization of fake and shoddy goods in rural markets from the following aspects.

-is to increase publicity. Grass-roots industrial and commercial departments set up publicity columns in eye-catching locations in market towns and rural centers to publicize laws and regulations to crack down on counterfeit and shoddy goods. It is suggested that excerpts of relevant clauses in the Consumer Protection Law be painted in a conspicuous position in the form of slogans to make it a public service advertisement.

The second is to carry out legal consultation activities regularly or irregularly in market town centers and rural village committees to explain to farmers the knowledge of identifying fake and shoddy goods, enhance farmers' awareness of self-protection, and make counterfeiters or sellers have no place to stand through these activities. It is suggested that farmers with higher education level and stronger legal awareness should be elected as voluntary supervisors, and they should always keep in touch with the industrial and commercial departments, so that where there are fake and shoddy goods, there are industrial and commercial law enforcement personnel.

The third is to intensify market inspections and establish inspection files through market inspections. During the inspection, we should focus on checking whether the operators' business qualifications and licenses are complete and whether they operate beyond the scope, checking the purchase channels of operators, checking whether the operators have obtained the relevant qualifications and invoices of suppliers, and checking whether the product packaging labels are true, whether there are product names and factory names, especially the agricultural materials, pesticides and seeds related to agriculture, rural areas and farmers, and whether the production date, validity period and address are indicated.

Fourth, vigorously promote the commodity access system, implement a commodity filing system for best-selling commodities and operators with large business scale, and suggest that all grass-roots industrial and commercial departments sign letters of responsibility with operators to implement dynamic management of business activities. At the same time, in the jurisdiction to carry out the "consumer trust stores" selection activities, and urge the majority of operators to consciously resist counterfeit and shoddy goods.

The fifth is to establish a long-term supervision mechanism, based on the management of "economic accounts", to classify and supervise the credibility of operators, and to implement classified supervision according to the credibility of different operators. At the same time, it is necessary to use the reputation punishment system to blacklist operators who sell fake and shoddy goods, making it difficult for operators to sell fakes.

In a word, it is a long-term task to crack down on the manufacture and sale of fake and shoddy goods. The key is that consumers should start from themselves, enhance their awareness of self-protection, and regard fake and shoddy goods as a thorn in the side and a thorn in the flesh. Operators should strengthen professional ethics and law enforcement departments should strictly enforce the law. Only in this way can fake and shoddy goods have no place in the rural market.