Adidas, the world's first sports brand from Germany, has always represented a special place.
A symbol, and this symbol is called (three lines of victory). Since the establishment of 1948, a.
Didas has helped countless athletes at home and abroad to achieve good results and many great achievements. Therefore,
Adidas can also be said to be the best one that has gathered everyone's trust and respect.
The founder of Adidas, AdiDassler, is not only a skilled shoemaker.
Jia is also an athlete who likes sports. His dream is to "design and manufacture the most suitable for athletes."
Suitable sports shoes. "Under this concept, AdiDassler designed the first 1920.
Double sports shoes, because of his continuous research and development, have won the love of many top players.
Not only did it shine in the Olympic Games, but it also established a gold medal reputation in the sports world. In all walks of life
Of course, AdiDassler founded the adidas brand at 1948 and put him
Through many years of shoemaking experience, it is found that using three lines on the side of shoes can make sports shoes more fit the foot shape.
New shoes are designed, so the first pair of three-line sports shoes of Adidas brand is in 19.
49 years before the world. Since then, people have constantly seen the "three-line victory" in the field of sports.
Set a picture of victory.
Especially in the world football, Adidas has no sports support.
Products that manufacturers can compare. Especially when Adidas announced a pair of spikes, it was influenced by the top foot.
Players' support depends on their love. 1974 more than 80% of the world cup football matches held in west Germany.
The players who came out all chose Adidas football shoes, knowing that Adidas was in the world football at that time.
Power. 1998 World Cup in France, the host country France relied on Adi.
French football is famous for its excellent performance and super-level strength, which beat the pack to win the championship.
The star Zidane won the title of World Footballer of the Year with 1998, which once again proved Adidas' "victory".
The authority guarantee of the "third line" has continued to this day. Besides football, Adidas is also used in basketball, track and field,
Tennis, baseball, boxing, swimming and the latest extreme sports also have a place. allow
What a fatal impression the brand Adidas has left on top athletes; The star in the NBA basketball temple
In China, the famous AntoineWalker Jabba, who once dominated for a while, is very popular at present.
KobeBryant, the most promising player; In professional tennis, there is a retired Swedish name.
Will Eber, German "Yulosha" Graf and others once dominated the back seat and rose this year.
"British New Hope" Tillman and Russian beautiful girls Anna Kurnik and Wang Gang.
Luo's little diva Hingis; On the baseball field, the new york Yankees won the 1998 American professional baseball championship.
In the ring, there is Ali, the greatest heavyweight boxer of this century; The reputation of track and field is well known to the world.
I know. In China, Adidas successfully sponsored the Chinese national football team.
Today, Adidas still insists on Adidas Le's idea of perfect shoemaking.
Exchange experiences and needs with world-class top athletes and coaches. After a series of repeated tests and tests,
Developing ergonomic products can not only help all kinds of professional athletes improve their sports performance,
It can better meet the needs of consumers in the general market for high-quality sporting goods. In recent years, Adidas has not only
There are new breakthroughs in design and function, and the representative three-line design concept has also set off one after another in the fashion trend.
The stock market trend swept the younger generation to form a popular new style, leading the global sporting goods to more yuan.
The prospect of change. Ensure users' needs and perfect performance in sports with high-quality and high-tech products-
-is the characteristic of adidas.
Nike Nike
Phil Nike, an average athlete, participated in the 1 mile race. His best score is 4 points.
Minutes 13 seconds, did not enter the ranks of world-class athletes (the score was 4 minutes). But he was in the late 1950s.
The University of Oregon was trained by the famous coach Bill Ballman. Ballman in the fifties, because he went on year after year.
One year, he won the world record-breaking long-distance running championship, which made Eugene of Oregon famous in the world. He has been trying.
All kinds of sports shoes, in his view, running shoes that are one ounce lighter will also have an excellent effect on winning the game.
While studying for an MBA at Stanford University, Phil wrote a paper, pointing out that the Japanese can.
Make sports shoes like a camera. 1960 After getting his degree, Phil Nike went to Japan.
Ben applied for the sales qualification of Tagore running shoes in the United States at Onychuk Sacrico Company. When he returned to America, he put the males
The samples of shoes produced by our company were taken to Ballman Company.
1964, Phil Nike and Ballman started cooperation. They each took out $500 for a group.
Chengbuli Shoes Company produces soles for Tiger running shoes. They left the finished product with Phil Nike's father-in-law.
In their cellar, they sold imported shoes worth $8,000 in the first year. During the day, Phil Nike
He works as an accountant in copley Brand Company. In the evenings and weekends, he sells sports shoes along the street, mostly to China.
Learning sports team.
Finally, at 1972, Phil Nike and Ballman finally invented a kind of shoes by themselves, and it was decided.
Do it for yourself. They contracted the production tasks to Asian factories with cheap labor and named the shoes Nai.
Dick, it's named after the Greek god of victory. At the same time, they also invented a unique symbol Sw.
Oosh (meaning "whoosh") is very eye-catching and unique, and it is on every product of Nike.
This kind of mark. During the qualifiers in Eugene, Oregon on 1972, Nike shoes won the first place in the competition.
Appeared for the first time Marathon runners who were persuaded to wear new shoes won the fourth to seventh place, while wearing Adida.
Athletes with shoes won the top three in the qualifiers. /kloc-On a Sunday morning in 0/975, Ballman was at
A piece of propane rubber was fiddled with in an iron mold for baking waffles. Make a new sole, this "waffle"
The small rubber round nail on the dry sole makes it more elastic than other soles popular in the market. such
Product innovation-seemingly simple-first achieved the career of Phil Nike and Ballman. Push anyway.
The real driving force for Nike to enter the forefront of the American market is not product innovation, but imitation.
Nike copied Adidas products as a model, and the imitator defeated the inventor.
Practice has proved that the "Waffle" sole invented by Ballman is very popular with athletes. Therefore, with the market
The market is improving. The sales of this kind of sole in 1976 reached140,000 USD, compared with the previous year.
Sales were $8.3 million, while sales of 1972 were $2 million.
Nike is in a leading position in the footwear industry because it seriously studies and develops new styles of shoes.
By the end of 1970s, Nike's R&D department had employed nearly 65,438,000 researchers. company
We have produced 140 products with different styles, some of which are the most novel and technologically advanced in the market.
Yes, these styles are based on different foot types, weight, running speed, training plan, gender and different technical levels.
Designed.
By the late 1970s and early 1980s, the market demand for Nike was so great that it
60% of the distributors of 8,000 department stores, sporting goods stores and shoe stores place orders in advance, and
I often wait for the goods for half a year. This allowed Nike to complete the production plan and inventory cost plan.
It provides great convenience. Nike's sales in 1976 was14 million dollars, only half a year later.
Up to 6. 400 million dollars. Nike's market share is 33%, ranking first in the market. two
After 2008, it is far ahead, with a market share of nearly 50%. Adidas' market share is
Reduced, not only much lower than Nike, but also much lower than the United States such as Brooke and New Barance.
The company has also become an opponent that worries it.
In Forbes published on 19821October 4, the annual report of American industry put the resistance.
Dick Company was rated as the most profitable company in the village over the years, ranking first in the whole industry.