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SWOT analysis report of real estate
SWOT Analysis of China Real Estate Industry under WTO

Analysis on the restrictive factors of the development of China's real estate industry Due to the short history, lack of experience and institutional reasons, the development of China's real estate industry will be restricted to some extent. One is the lack of talents. Although there are many people engaged in the real estate industry at present, there are few experienced real estate experts with professional education and training. Most of the leaders of real estate enterprises are monks, and many of them are heroes in troubled times. Under the condition that the real estate industry is not standardized and lacks competitiveness in the early stage of development, they are easy to succeed. With the standardized development of the real estate industry and the intensification of competition, especially after China's accession to the WTO, many people have to quit under the new situation that the effective methods in the past are no longer applicable, and the shortage of talents will become more obvious. Second, the lack of qualified property management team. Property management is an industry closely related to the development of the real estate industry. The effective development of the real estate industry requires the cooperation of property management. However, at present, we lack qualified property management experts and teams, and there is a big gap between the property management of many houses and the requirements of consumers. With the improvement of residents' consumption consciousness, the gap will be even greater. In addition, the contradiction between the property management fee and the economic affordability of the working class is also a difficult problem to solve at present. Third, the trading market and intermediary institutions that support the development of the real estate industry are still far from perfect. At present, the primary market of real estate in many areas is not standardized, and the phenomenon of chaotic trading order occurs from time to time. There is no secondary market in many areas, even in some areas with secondary markets, there is a lack of reasonable trading rules; Land and asset appraisal institutions, real estate agents, accounting firms, law firms, loan guarantee institutions, etc. Real estate development and transactions are not only in short supply, but also many intermediaries are unfamiliar with real estate business, so it is difficult to undertake real estate business. In addition, many areas lack strict qualification evaluation and standardized industry management for intermediaries. Fourth, the lack of housing rental market. Leasing business is an important part of the real estate industry. In the past, our house leasing relationship was the relationship between the unit and the employees. After the housing is fully subsidized and sold to employees, the unit will no longer undertake the rental business, and a professional housing rental company must undertake this business. No region should have only a housing sales market without a housing rental market. However, at present, housing rental market has not been established in many areas, and in some areas where housing rental market has been established, there is a lack of corresponding management policies on a series of issues such as industry norms, prices, taxes and service scope. Fifth, the legal system lags behind. Although many laws and regulations have been formulated in the management of the real estate industry in recent years, these laws and regulations are still insufficient for the actual needs of the development of the real estate industry. In addition to imperfect laws and regulations, there are a large number of phenomena that laws are not complied with and law enforcement is lax. The backwardness of the legal system makes the social credit in the real estate field lack supervision and guarantee, which affects the efficiency and benefit of real estate management. Sixth, the technology content of residential construction is low. Although the real estate industry has developed rapidly in recent years, due to the neglect of the role of housing technology, real estate development lags behind in improving the internal and external quality of housing by adopting new technologies, new materials, new processes and new design concepts, and it is difficult to meet the growing demands of consumers for the quality of housing construction projects and the quality of housing and facilities, environment and service. The advantage analysis of China real estate development in the second quarter 1. The attention of the state. In the outline of the tenth five-year plan for national economic and social development formulated by the state, there are clear requirements for housing construction and real estate development. It is pointed out that "the per capita residential area of urban residents will be increased to 22 square meters in 2005" (here, the construction area is 1 square meter), and it is necessary to "deepen the reform of urban housing system, implement the monetization policy of housing distribution, expand housing consumption credit, and further develop real estate focusing on housing. 2. The real estate industry is consistent with the economic and social development goals. China will regard urbanization and western development as long-term strategic goals of economic and social development. To achieve these two strategic goals, especially the goal of urbanization, is bound to be accompanied by the great development of the real estate industry. 3. Support from national policies. Since the reform and opening up, especially since 1998, the state and relevant departments have formulated a series of policies to encourage the development of the real estate industry. It will still play an important role in the future. The state and relevant departments will also formulate corresponding support policies according to the needs of national economic and social development and the specific conditions and needs of real estate development. 4. People's recognition of the concept of housing. After the housing reform and the development of the real estate market in previous years, especially after the distribution of housing in kind benefits was changed to housing monetary subsidies, the concept of the planned economy that workers rely on the state and units for housing was completely broken, and saving money and buying a house by themselves became the main way for residents to solve the housing problem. 5. The real estate industry is gradually becoming standardized. Through the efforts of the state and relevant departments in recent years and the role of market rules, coupled with the improvement of consumers' awareness of rights and interests, the irregular behavior of real estate developers has been curbed, the real estate industry has gradually got rid of chaos and the code of conduct has made great progress. 6. The adjustment of real estate development has been basically put in place. At present, the supply of ordinary housing, mainly affordable housing, is increasing. In terms of taxation, developers are trying to reduce the cost of commercial housing, so that the quantity and price of commercial housing gradually develop to meet the needs of the working class. 7. Social supporting conditions are basically available. In recent years, the real estate trading market, housing leasing system, intermediary organization and intermediary service market, housing credit system, housing accumulation fund and subsidy system related to the development of the real estate industry have been established and gradually standardized. 8. China has joined the WTO, and the gradual implementation of various provisions will promote the operation and development of the real estate industry in accordance with international standards. After the implementation of national treatment in taxation, more overseas funds will enter the real estate industry in China. 9. The promotion of large-scale urbanization to real estate. Population urbanization is not only an inevitable product of economic development to a certain stage, but also an important means to expand domestic demand and promote economic growth in China. China has a population of 65.438+0.3 billion, of which 800 million are in rural areas. At present, the urbanization rate of China is only 30%, which is far below the development level of 70%-80% in developed countries. The class with per capita GDP800- 1300 dollars is the fastest stage of population urbanization. In addition, the key to China's sustainable economic growth is to start domestic demand, and rural consumption demand has the greatest potential. Urbanization is the only way to solve the problem of rural development and realize the sustainable development of national economy. Actively and steadily promoting urbanization is one of the major strategic, macro and policy issues that must be studied and solved during the tenth five-year plan period, and the proportion of urbanization will increase by one percentage point every year in the future. Large-scale urbanization will drive large-scale urban housing construction and provide huge business opportunities for the development of the real estate industry. 10. The positive impact of the western development. The implementation of the western development strategy is conducive to the development of the real estate market in the central and western regions and the balanced development of the national real estate industry. During the Tenth Five-Year Plan period, China will accelerate the implementation of the strategy of developing the western region, accelerate the development of the central and western regions, and tilt its investment, policies and resources to the central and western regions. A large amount of investment puts forward supporting demand for real estate, and the development of regional economy and the improvement of residents' purchasing power will increase the effective demand for real estate. Real estate developers in the eastern region will not ignore the real estate business opportunities brought by the western development to the central and western regions, and the development of real estate in the central and western regions is conducive to the balanced development of China's real estate industry. 1 1. Most importantly, the effective demand for real estate in China will gradually heat up. The growth of effective demand for real estate is mainly reflected in the growth of housing demand. The main factors are: firstly, the gradual implementation of the housing reform policy, the increase of per capita disposable income, and the country's vigorous development of real estate finance will greatly enhance the purchasing power and desire of urban residents, thus greatly enhancing the effective demand for real estate. Secondly, under the impetus of the reform of social security system such as medical care and pension, China's social security system will be gradually established and improved, which will also ease the contradiction between people's lower expectations of income growth and higher expectations of expenditure. They will have less worries and dare to use their own money or even future income to buy a house. Third, the development of real estate finance such as housing mortgage loan and asset securitization will also stimulate residents' buying behavior. Fourthly, people's increasing motivation for housing investment and consumption will also bring huge business opportunities for the medium and long-term development of China's real estate industry. Especially with the reform of urban hukou system and the rational flow of talents in China, new housing demand will be actively created, and the demand for white-collar apartments, old-age apartments and student apartments will gradually increase.