Tisch
Sister-in-law Love: How do college students dig WeChat Gold Mine?
Entrepreneurship has swept through, and entrepreneurship is no longer the privilege of returnees and college graduates, and college students are also eager to try. With a large group of college students and high consumption capacity, college students' entrepreneurship has become another fashion.
Sister school is the national campus O2O alliance. College entrepreneurs can build their own service platform with the help of their WeChat public platform, and form a team to provide daily life services such as take-away, express delivery, running errands and purchasing for college students. At present, the online investment amount of big home investment crowdfunding has reached 165438+ million.
The name of the Brothers and Sisters School comes from the Jedi character symbolizing courage and justice in the famous movie Star Wars. Its establishment comes from the founder Gu Zhengshu's reflection on the high cost and low efficiency of traditional take-away delivery. Gu found that traditional catering businesses are generally operated by small workshops, and there is no professional delivery team with standardized management. In the case of large orders, management is easy to be confused, and the order order and delivery order are easy to be confused. Take-out platforms such as Meituan Takeaway and Hungry only solve the drainage problem for merchants, but do not solve the distribution problem after drainage. The surge in orders it brings conflicts with the distribution efficiency of merchants. Take-away food that can be delivered in 40 minutes may now take 1 hour, which leads to a decline in customer experience, and the sister school is to solve the pain point of take-away O2O distribution.
The realization of this goal depends on the intelligent distribution system. To this end, Jiedipai has developed a smart receipt printer. After the merchant receives the order, the smart printer can standardize the different receipt formats of each take-away platform and print them in summary, which is convenient for subsequent distribution. Moreover, because the take-out delivered through the sister-in-law WeChat platform can be settled by scanning the QR code, the follow-up work can be automatically carried out in the background, saving the time for merchants to check accounts every day.
"We can improve the distribution efficiency for businesses by 30%", and Gu Zhengshu is full of confidence. He told the reporter of Entrepreneurship that with the improvement of distribution efficiency, the cost of money distribution for merchants has also decreased.
Gu Zhengshu believes that the sister school is doing heavy work with the "light mode" because the sister school is a unified campus O2O alliance, providing training in technology, operation management, teamwork, business negotiation, operation promotion and distribution process guidance for student entrepreneurial teams. The operation links such as investment negotiation, promotion and distribution are implemented by the local student entrepreneurship team.
At present, colleges and universities covered by sister schools are concentrated in second-and third-tier cities. Penguin Zhiku, a subsidiary of Tencent, has just released "20 15 New Gold Mine: Internet Cross-border Report of Second and Third tier Cities in China". The report shows that the consumption power of second and third tier consumers is not worse than that of first tier cities, and there is not much difference between consumers in large, medium and small cities in the consumption range of 300-500 yuan per month. Because the competition in the take-away distribution market in second-and third-tier cities is not fierce, the cost of the distribution team is relatively low. Therefore, the sister team predicts that the take-away O2O service in second-and third-tier cities will be more successful and profitable than that in first-tier cities. The reason why we choose to provide services on WeChat platform is because the sister and brother team believe that with the continuous improvement and increase of functions, WeChat public platform can replace mobile APP to provide students with better user experience and services, and it is completely based on WeChat public platform, and can call many high-level functions of WeChat, which is technically superior to mobile websites and mobile apps of large O2O platforms.
In order to quickly seize the Internet in the national campus, Sister School has recently reached a strategic cooperation with Mai Waidi, recruiting student agents in the national campus, installing and configuring commercial WiFi routers for merchants and canteens inside and outside the school free of charge, and managing the official WeChat account and WeChat ordering system of merchants, laying a channel for the subsequent introduction of brand cooperation.
Today, Jiedi sent WeChat platform with an average daily order of 3,000 orders and a daily transaction volume of 50,000 yuan. Gu Zhengshu hopes that this year, Jiedi School will cover 500 campuses and 5 million users, and the monthly transaction volume will reach 6,543,800+million by the end of the year.
Gu Zhengshu revealed to the reporter of Entrepreneurship that in the future, the sister school will also encourage college students to get involved in other related fields such as campus distribution, express delivery, running errands, etc., to achieve differentiated competition with big platforms, and even extend to services such as driver's license training and recruitment.
"Our goal is not only to make money for our own company, but also to help the student entrepreneurial team to do a good job in campus life and give full play to the collective wisdom and strength to do things." Gu Zhengshu said, "We are sure to do a good job in the campus market and have the ability to become a leading campus service brand. "
extreme
Wechat brought Ahu barbecue stall back to life, and its turnover tripled.
Selling cute, literary style, and internet thinking, who would have thought that these hot words could be associated with smoky barbecue stalls? However, a stall named "Ahu Barbecue" caught up with this wave of Internet thinking and started a business in full swing on WeChat. In just a few months, with these "new ideas", the turnover tripled.
Internet thinking revives barbecue stalls.
When you open the WeChat of Ahu barbecue, Ahu, the "assistant", will start to coquetry and sell cute to customers, calling customers "little masters" and saying that he "has been waiting here for a long time", and ordering takeout on WeChat is already the way for ordinary young people. In fact, before contacting WeChat, Ahu barbecue was just an ordinary barbecue stall on the roadside in Huzhou City, Zhejiang Province. It is this Wang Mingwei, who has five years of experience in e-commerce, that makes the small barbecue stall turn around.
Before that, Wang Mingwei was an old customer of this barbecue stall. He told reporters that Afu barbecue is a stall operated by Afu master and his wife for many years. In July last year, the local government strengthened the supervision of city appearance, and barbecue stalls obviously became one of the targets of supervision. To make matters worse, because of the "bird flu" last year, the barbecue business with chicken as the main raw material plummeted. At that time, Master Ah Fu told Wang Mingwei slightly sadly that he planned to go back to his hometown in Anhui and switch to business.
In this case, Wang Mingwei had the idea of giving him a hand, and the new way of WeChat O2O made him shine. Wang Mingwei said that he began to imagine introducing WeChat to help Afu's barbecue business go online. At that time, the practice was also very simple, that is, to open a WeChat WeChat official account, where customers could place orders directly through WeChat and then deliver them to customers through take-away.
Such an attempt, the effect greatly exceeded Wang Mingwei's expectations. After the launch of WeChat, orders began to multiply, completely exceeding their expectations. Wang Mingwei said, at that time, we realized that we were not fully prepared, and we were both excited and afraid of the sudden increase in orders. Excited that they discovered the infinite business opportunities contained in WeChat, fearful that the ability of a small team of three people at that time could not cope with the sudden increase in orders. As a result, Wang Mingwei changed from a frequent visitor to a takeaway brother and customer service at the barbecue stall, and took on part of the work of barbecue takeaway.
After half a year of trying, Ahu BBQ has tripled its turnover by playing WeChat O2O. Before the introduction of WeChat marketing, the daily turnover limit of Ahu barbecue was only 1 1,000 yuan only by street stalls. After the introduction of WeChat marketing, the daily turnover of Ahu BBQ reaches about 3,000 yuan, so the monthly turnover of the store can reach about 90,000 yuan.
Wang Mingwei said that ordering food through WeChat not only increased the number of orders, but also improved the work efficiency of the store. Customers can see the menu through WeChat and then place an order. As for the store, the orders on WeChat are clear at a glance, and the generated orders are sorted by time. Master Ahu started to make one copy accordingly, packaged one copy after the production was completed, and then delivered it. In this way, there is no need for a special person to answer the phone order, which not only saves labor costs but also improves efficiency.
Tisso
However, although Ahu BBQ didn't expand immediately, Wang Mingwei had a dream to open a music BBQ attic. In his view, the take-away food delivery model is not a long-term solution, but through online word-of-mouth and offline business, greater value can be achieved. On the other hand, it is caused by the characteristics of barbecue business, because the barbecue tastes the best now, and take-away will reduce the taste of barbecue. At the same time, the wine business is another big source of profit for barbecue spots, and offline operation can better explore this market.
At present, this music barbecue LOFT is already in the early planning. Wang Mingwei said that in the planning, this LOFT will start from the crowdfunding mode, and start the share subscription operation through "logical thinking" combined with a group of like-minded members he met. And this music barbecue LOFT will have the functions of diet, gathering, marketing and promotion, and at the same time, it can also reduce the influence of weather factors on barbecue business to a certain extent.
"This summer coincides with the World Cup, which is a business opportunity for us. I hope that we can open this music barbecue LOFT at that time, and the business of barbecue and drinks will be very good. " Wang Mingwei said.
Expert comment: WeChat marketing will reshape the development of traditional industries.
Zhang Huan, chairman of Guangzhou Shangdao Women's Clothing Marketing Co., Ltd. believes that WeChat marketing is a typical marketing method through acquaintances, and the promotion efficiency and word-of-mouth communication effect of acquaintances are very strong. Even a small barbecue stall can easily reach the influence of tens of thousands of people through the sharing of acquaintances. In his view, acquiring customers through WeChat is the most efficient way he has ever seen. He believes that WeChat, a powerful acquaintance economy, will reshape the development of traditional industries.
He reminded these entrepreneurs that when using WeChat marketing, remember not to make marketing an advertisement. He mentioned that the essence of WeChat marketing is to maintain customer relationships and serve customers. Take the barbecue stall as an example. The important way to use WeChat is not to let others see this advertisement, but to maintain customer relationship and let customers share it actively, so as to acquire new customers. If WeChat marketing is made into an advertisement, then no customer is willing to receive the advertisement push every day, and the WeChat account will soon be deleted by the customer, which will become more than the loss.
At the same time, compared with Weibo, the conversion rate of WeChat marketing is higher, and the information is more easily trusted. What Weibo does is more stranger communication and topic communication. In addition, the geographical features of WeChat are more obvious, and it can form mobile commerce with social localization, which is more valuable for local-based companies.
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