Current location - Education and Training Encyclopedia - Graduation thesis - Combined with the familiar enterprises, talk about how to give full play to the function of corporate culture. Write a short essay of 1000 words or more. . . Ask quickly ~ give points as soon as you g
Combined with the familiar enterprises, talk about how to give full play to the function of corporate culture. Write a short essay of 1000 words or more. . . Ask quickly ~ give points as soon as you g
Combined with the familiar enterprises, talk about how to give full play to the function of corporate culture. Write a short essay of 1000 words or more. . . Ask quickly ~ give points as soon as you give them ~ ~ ~ The present situation and perfection of the cultural construction of state-owned enterprises In the era of knowledge economy, the role of people will become a decisive factor in the success or failure of market competition. In addition to retaining people in business and treatment, it is more important to retain people in culture, so that talents can feel respected in the enterprise and realize their own value. Successful enterprises, in the process of development, have formed their own corporate culture, which has been preserved and passed down through corresponding systems, and has become a great spiritual force to encourage enterprises to make continuous progress and employees to make continuous progress, and has also played an unparalleled role in enterprise management activities. State-owned enterprises have accumulated valuable experience in the long-term construction of spiritual civilization, so it is necessary to further strengthen the construction of corporate culture and create a better environment to better adapt to future market competition. I. Current Situation of Corporate Culture Construction Over the years, state-owned enterprises have made many beneficial explorations and efforts in corporate culture construction, and have also made great achievements, formed their own entrepreneurial spirit and accumulated valuable experience. At present, the departments involved in corporate culture construction mainly include human resources department, propaganda department and trade union, and their main work is: 1. Human resources department: in the process of introducing, training, cultivating, using and motivating employees, traditional education of enterprises is carried out, and employees are guided to create a good atmosphere for learning and innovation through the control of post qualifications; 2. Propaganda Department: carry out traditional enterprise education in internal propaganda; Vigorously carry out CI work, publicize and report advanced figures and deeds of enterprises, and improve the visibility of enterprises; 3. Trade unions: organize employees to carry out labor competitions, rationalization proposals and technical competitions; Carry out ideological education for employees, encourage employees to learn scientific and cultural knowledge, and organize colorful cultural and sports activities for employees; Obey and serve the work of the enterprise center, and strive to improve the level of building two civilizations in enterprises. Second, the main problem 1. Leaders don't know enough about the importance of corporate culture construction, and they don't incorporate it into corporate strategy as an important work to improve the core competitiveness of enterprises; 2. The construction of corporate culture is not regarded as a long-term systematic project and lacks unified planning; 3. Without the coordinated action of various departments, all the work in enterprise management and construction, such as external publicity, personnel recruitment and cadre promotion, has not formed a whole and exerted joint efforts under the guidance of entrepreneurship; 4. CI work in enterprises has not been fully carried out, especially the excavation of enterprise spirit is not deep enough, and a distinct enterprise concept has not been formed. 5. Without in-depth corporate culture education, many employees, including those in some functional departments, have a vague understanding of the purpose and content of corporate culture. Three. Corporate culture construction is a long-term systematic project. Corporate culture construction should be incorporated into corporate strategic planning. From the leadership, we should unify our understanding, make concerted efforts, and focus on the following aspects: 1 Effectively improve the understanding of leaders. Advanced corporate culture is an important part of advanced culture and a concrete embodiment of implementing Theory of Three Represents. Business leaders should understand the importance and necessity of corporate culture construction from a political perspective. Leaders should not only become active advocates of corporate culture construction, but also become advanced representatives of corporate culture, set an example for employees with their own practical actions, and become spokespersons for corporate spirit and corporate image. At the same time, we should realize that the construction of corporate culture is not only closely related to the economic benefits of enterprises, but also has a vital impact on the social image and long-term development of enterprises. Put corporate culture construction at a strategic height and cultivate core competitiveness through corporate culture construction. 2. Carefully carry out overall planning. The construction of enterprise culture is a huge project, which cannot be accomplished overnight. We should make detailed plans and gradually achieve our goals through long-term efforts and comprehensive improvement. In terms of time, formulate medium-and long-term goals and plans for phased implementation; On the system, it pays attention to the coordination of all departments and the efforts of all employees, stipulates the corresponding post responsibilities, and formulates reward and punishment measures to ensure the implementation of the system; In breadth, professional training is closely combined with daily education, covering every employee's words and deeds, showing the elegance of the enterprise through employees' behavior and reflecting the achievements of cultural construction; In-depth study on how to do a good job seriously and make unremitting preparations for a long time; In terms of pertinence, considering the actual situation of enterprise leaders, headquarters organs, subsidiaries and front-line employees, we will carry out extensive and in-depth corporate culture construction in the form that employees like. 3. Strive to form a joint force. Corporate culture construction involves a wide range, which requires not only the active participation of every employee in the enterprise, but also the leading role and joint efforts of the following departments: firstly, the human resources department. When recruiting personnel, we should take corporate culture as an important basis to ensure the quality of personnel. When recruiting, applicants should be informed of the characteristics of corporate culture, let them know whether they are suitable for corporate culture, and strictly control those who do not conform to corporate culture; When promoting cadres, we should also take corporate culture as the basis, not only examine the benefits created by the promoted object for the enterprise, but also take the factors closely related to corporate culture such as team spirit and leadership as important evaluation indicators, so that people with strong ability and in line with the spirit of corporate culture can be placed in an important position, further promoting the construction of corporate culture and forming a virtuous circle; Pay attention to the spirit of corporate culture in training, so that the concept of corporate culture spirit is deeply rooted in people's hearts, so that employees can sincerely feel the existence of corporate culture, draw motivation from it, and turn it into employees' conscious behavior. The second is the propaganda department. Under the guidance of unified planning, CI publicity and internal education are comprehensively used to promote employees' recognition of the social, cultural and values established by the enterprise and ensure that employees' personal ideas are consistent with the organizational ideas of the organization. For employees who consciously practice and carry forward corporate culture with practical actions and create good economic and social benefits, we should intensify positive publicity to ensure that people who conform to corporate culture get more respect, enhance the sense of honor of talents and create a good environment for talent growth. The third is the party affairs department. In addition to normal party work, we should also shift the focus of our work to the construction of corporate culture. Party affairs departments should become the main force of enterprise culture construction and give full play to the fighting capacity and cohesion of party organizations. With the spirit of enterprise as the main line, we should educate party member to play a vanguard and exemplary role in establishing corporate image and striving to be a representative of advanced culture, and play the role of the Party branch as a fighting fortress and bridge in corporate culture construction. This not only embodies the implementation of Theory of Three Represents, but also provides a broad stage for the party affairs departments to play their role in the new situation, which is promising. At the same time, guide the youth league organizations to cooperate with the construction of corporate culture, call on and lead the youth league members to play a vital role in the construction of corporate culture and add vitality. The fourth is the trade union. Integrate the original functions of trade unions into the construction of enterprise culture, such as giving full play to the spirit of ownership of employees and guiding employees to carry out technological innovation activities; Strive to become a bridge between employees and enterprises, safeguard the legitimate rights and interests of employees, enhance the cohesion of enterprises, carry forward the spirit of people-oriented corporate culture, and establish a good image of enterprises being responsible to society; We should always take the spirit of enterprise as the theme and organize various thematic activities, such as special reports, lectures, social parties, knowledge contests, cultural and sports competitions, and product quality analysis meetings. Through these effective forms, employees can be guided to understand the spirit of enterprise and turn it into conscious action. 4. Comprehensively promote enterprise CI. Through the interaction of mental identity, behavior recognition and visual recognition, it drives enterprise management and image building. In mind identity, we should have profound thoughts and rich cultural connotations in order to attract owners and customers and embody the spirit of enterprise. First of all, we should dig deep into entrepreneurship. Enterprise spirit is not only the soul of enterprise culture, but also the spiritual pillar and cornerstone of enterprise prosperity and development. The existing enterprise goals of most enterprises basically reflect this point, but they do not fully reflect the unique spirit of employees, such as attaching importance to technology and loving research, and failing to highlight the determination and belief of enterprises to win in the fierce market competition. Therefore, it is necessary to integrate the spirit of the times on the existing basis, form the uniqueness of the enterprise that distinguishes it from other enterprises, and let customers identify and identify the enterprise from the concept. At the same time, it can further enhance the cohesion of enterprises, so that all employees can think wholeheartedly, work wholeheartedly, unite and cooperate, and do their duty under the guidance of the banner of enterprise spirit. The process of refining enterprise spirit is also a profound education for all employees, so that employees can better understand the history of the enterprise, clarify the mission of the enterprise and have confidence in the future of the enterprise. In the aspect of behavior identification, we should strengthen vocational training, standardize employees' behavior through strict rules and regulations and clear responsibilities, so that employees can work according to laws and regulations, and make the office and production of enterprises orderly. Every employee can create first-class benefits with good mental state and first-class technical work. Through behavior recognition, customers can have psychological effects of trust, recognition and preference on enterprises, thus improving the visibility of enterprises and finally occupying and expanding the market. In visual recognition, the company's name, emblem and other signs are applied to office products, workplace publicity and layout and other places and carriers to achieve a high degree of unity in color, mode and style, thus forming a huge visual impact on the corporate image and deepening the public's impression. By establishing a standardized process, we can ensure that there is a unified model at any time and anywhere; Strengthen training, so that the staff abroad have the ability to consciously carry out this work, and carry out high-standard standardized operation when displaying corporate image. 5, in-depth publicity and education. With firm confidence and tenacious drive, we should make unremitting efforts to let education permeate every job, every corner and everyone's heart of the enterprise, and form an environment where everyone is everywhere in the construction of enterprise culture, so as to achieve a subtle effect. First of all, we should combine CI publicity to enhance employee pride and enterprise cohesion internally, and let the good image of the enterprise be deeply rooted in the hearts of the people externally. Secondly, it is necessary to highlight the characteristics of enterprises and take professional ethics education as the main line in the specific implementation process. Workers' personal awareness of quality, cooperation and responsibility not only directly affects product quality, but also is an important embodiment of corporate culture. Through the good professional ethics and first-class work performance of front-line employees, the achievements of corporate culture are reflected and the construction of corporate culture is promoted. At the same time, it is necessary to strengthen the education of fine traditions, vigorously carry forward fine traditions, and constantly absorb advanced cultural achievements, so that the construction of corporate culture can keep pace with the times.