Anyone engaged in marketing should know that Xiaomi mobile phone started with social marketing. "Without spending a penny on advertising, I sold 1 10,000 units in the first year." Xiaomi did it, relying on community marketing. The key to Xiaomi's marketing success lies in having a group of loyal fans who love Xiaomi, and the core of Xiaomi lies in Xiaomi's community. The key to Xiaomi's community marketing is to seize the core fans and use social media for content marketing. Not only Xiaomi plays social marketing, but also autumn leaves PPT, logical thinking, Zhenghe Island, Wu Xiaobo Channel, bears and so on. In the wild era of the community, the godfather community can quickly circle a group of people and spread branches by relying on personality charm, expertise or legendary stories. We can call such a leader "the godfather of the community". Half of the top ten in the above list are "godfather communities". For example, Logical Thinking, Wu Xiaobo Channel, Bear Club, Autumn Leaves PPT. "Rubik's Cube Autumn Leaf PPT" focuses on the community learning of business software, advocates the efficient learning method of "three minutes a day, fragmented learning", and formulates a week-long course: PPT tutorial on Monday, Wednesday and Thursday, Excel tutorial on Tuesday, open books together on Friday, and autumn leaves essays on Saturday, which really allows members to effectively use fragmented time. Zhenghe Island, a circle community, is the largest social platform for entrepreneurs in China. At present, there are more than 4,000 members, all of whom are the chairman or CEO of enterprises with annual income or market value exceeding 654.38 billion yuan. There are nearly 700 entrepreneurs, with a scale of over 654.38 billion yuan and hundreds of leading figures. Business leaders such as Liu Chuanzhi, Zhang Ruimin, Lu, Ning, Ma Yun, Wang Jianlin, Guo Guangchang, Li Shufu and Yu are enthusiastic supporters and active participants of Zhenghe Island. "Each of us is our own product manager, representing our personal brand. How to run the community? In fact, we only made one word-link. The greatest value of the Internet must be to create value for each other. Any excellent person will have a meeting point with me and can link with him, so these excellent people are particularly willing to go to Zhenghe Island because it feels like home here. So we gave Zhenghe Island the simplest description: "Linking entrepreneurs with credit makes the business world more trustworthy. Gou Zhongwei, head of product operation of Zhenghe Island. In fact, in our daily life, everyone has a lot of friends, and we probably have a measure in our hearts, who can get along better with whom, but we rarely let them connect with each other. I think this is also a place worth thinking about. The learning community is known as the first Internet learning community with 7,000 members in China-subversive innovative learning society. Li Shanyou, the founder of Subversive Innovation Research Institute, is the founder of Kuliu.com, an adjunct professor of China Europe International Business School and former senior vice president of Sohu, mainly giving lectures and training. The main operation of the Subversive Innovation Institute only relies on five people, including Li Shanyou and the following four beauty administrators, Shu Ya/Xiao Xin/Xiao Bing/Yixin. Mainly responsible for organizing offline courses and forum activities, and managing various communities in a division of labor. Every beautiful woman has her own unique positioning and ability, which is impressive. In addition, every activity will organize the participating members to become management volunteers, so I can only say that Professor Li really put his theory into practice. The representative player of service-oriented community-Antarctic circle. As the only employee organization officially recognized by Tencent, Antarctic Community originated from February 20 10, and was founded by Eric Pan Guohua, a former Tencent employee, and senior Tencent employees as a "forever family" QQ group. Now, the Antarctic Circle has gathered tens of thousands of Internet elites, mainly Tencent employees, through QQ group, WeChat group, WeChat official account and "Extreme Classroom" offline salon, and is committed to building the first stop of Internet entrepreneurial service. The product-oriented company Hanke Commune is a liquor fan community. It is also a legend to sell wine through the community and sell 200 million in three months. Hank commune has become a leading middle-aged fan group and middle-aged entrepreneur fan group. Product positioning: ingenuity, pressure, feelings, temperature sense; Hanke Liquor only sells 199 yuan, which can be the ultimate liquor of PK Maotai; The operation mode of FFC, the extraordinary marketing mode brought about by the removal of middlemen, fans and Internet operation. A super iron powder pulls friends to the WeChat group, plays wine together, discusses business trends together, and generates freely. Simply think that it is sold to customers through fans. In the internet age, simple and rude community marketing is not to be seen, and community marketing should not be the initiator of junk marketing. The future marketing trend is still social media. We should realize that this is an era of information overload and excessive communication. Only by abandoning the impatient and rude marketing model and grasping the essential connotation of the community can we give full play to the role of the community economy.