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On the Advertising Language of Chinese Xiehouyu
Two-part allegorical saying is a special language form created by working people in China since ancient times. This is a short, interesting and vivid sentence. It consists of two parts: the former part plays the role of "introduction", like a riddle, and the latter part plays the role of "backing", like a riddle, which is very natural and appropriate. In a certain language environment, you can understand and guess the original intention by saying the first half sentence and "resting" the second half sentence, so it is called two-part allegorical saying. China has a long history of civilization. Five thousand years of historical vicissitudes have precipitated, refined and condensed into a wonderful language art, in which two-part allegorical sayings have their unique expressive force. Give people profound thinking and enlightenment, spread through the ages. It reflects the unique customs, traditions and national culture of the Chinese nation, tastes life, understands philosophy and improves wisdom. Two-part allegorical sayings are generally profound, and a short sentence condenses a lot of wisdom.

Confucius was moved-all lost (book)

Tofu with chopped green onion-clear and white

Fried tofu with pickles-the word (salt) comes first

Nephew plays lanterns-as usual (uncle)

Put lime on your mouth-to put it bluntly (brush)

Hardcover Maotai-Jiujiu (Chinese Liquor)

Pig Bajie takes photos-asking for embarrassment (see)

Make a summary on your arm-relax (comb) your heart

Father-Lao Su (Su)

Four beams of cotton-can't talk (play)

Military adviser-useless place (Wu)

The 12356-nothing (4)

One two three four five six seven-Wang (forgot) eight

One foot two plus eight feet-shit (two feet)

Amodou pops up two lines-I think (silk) is wrong.

Spread a catty of flour into a cake-pour it backwards (thick)

Plunge into the charcoal pile-mold (coal) to the top

Steamed a peach with 100 kg flour-a waste (waste) snack.

A cotton-padded jacket made of cloth-it's all in it anyway.

One-legged pants-one set (skirt)

A bright lamp-without two hearts (core)

Be a widow for life-an old hand (guardian)

Twenty-five Liang-half crazy (sealed)

2345- lack of clothes (1)

23456789- Lack of clothes and food (1).