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Design Psychology is a book published by CITIC Publishing House on June 2003 10. The writer is Donna Norman, also known as Donald Norman. This book is about the psychology of design major.
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Topic: Design Psychology
Author: [America] Donald A. Norman
Translator: Mei Qiong
Douban score: 8. 1
Publishing House: CITIC Publishing House
Publication year: 20 10-03
Page count: 27 1
Content introduction:
Dr Norman used humorous language to tell many setbacks and dangers we often encounter in our daily life, which helped us find the key to these problems, that is, product design ignored the real needs of users in specific situations, and even violated the cognitive principles. In this book, Dr. Norman emphasizes the user-centered design concept and reminds consumers that the items they choose must be easy to understand. It is hoped that designers should pay attention to the aesthetic feeling of design while not ignoring some necessary factors of design, because for product design, safety and usability are always the key to competition.
About the author:
DonaldArthurNorman ().
American cognitive psychologist, computer engineer, industrial designer, and one of the founders of the Cognitive Science Society. He is currently a professor of computer science and psychology at Northwestern University, one of the founders of NielsenNormanGroup Consulting, and the vice president of the advanced technology department of Apple Computer Company.
1999, Upside magazine nominated Dr. Norman as one of the global 100 elites. In 2002, Norman was awarded the Lifetime Achievement Award by SIGCHI.
As an advocate of people-centered design, Norman's most famous work is Design Psychology.
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