First of all, the planning part of website construction should understand the following points:
1. Positioning of target customers; 2. Positioning of profit model; 3. Positioning of core products; 4. Positioning of product differentiation.
Secondly, the artistic part of website construction needs to be clearly understood:
1, the picture of the website should be clear and the text should be logical;
2. The advertising language adopted by the website is how to typeset the text, what is the font size, what is the color, and how to arrange the pictures most reasonably;
3, the website looks comfortable, but also makes people feel atmospheric and tests the foundation of art design.
Finally, in the keyword part of website construction, extract keywords suitable for your own industry:
1. See what your main business is.
2. See how your product classification is divided;
3. See how competitors set keywords;
Whether your product is national or regional, whether you are a manufacturer or a wholesaler, whether you are a franchisee or a retailer, you must make a good positioning.
5. You can use Baidu backstage, webmaster tools or other keyword analysis tools to find your own suitable keywords.
6. Integrate these keywords into the layout design of the website and make typesetting according to the rules of search engines, such as F-type typesetting, from right typesetting to right typesetting.
The second point: the material addition of the website, the evaluation or audit of the website, etc. , was finally released.
There are many ways to design and optimize the structure of commercial websites. Here are some general introductions for your reference:
First, when choosing a good e-commerce website template, we should first analyze which industry is suitable for our own operation, optimization and management. Because the main ceramics in Foshan are very famous, and I was also in Foshan. So I chose this industry)
Second, roughly analyze the strength of competitors' websites and the strength of the company in the Internet industry, as well as the operation plan.
Thirdly, the optimization of systematic analysis website;
1: Find the industry sites through the search engine, and systematically understand the situation of this industry: list all the websites of the ceramic industry or related industries with documents, and then compare each one to give several relatively perfect websites. For example, the page is beautiful, the website structure is reasonable, the channel column is very detailed, the content is rich, the original information is much, and the website is highly publicized.
2. Through my own understanding of the website, I systematically analyzed the templates of e-commerce websites in the industry.
(1) What columns or channels does the website open?
(2) The supply, purchase and company of the website. It is one of the most important choices to optimize e-commerce. Therefore, network comparison and subdivision are needed.
(3) How to subdivide and typeset the small columns of other channels on the website.
(4) Information sources of websites, how to organize information and how to add information. .
3. Through the above understanding, make clear the details of website supply, procurement and company classification.
1: classified and summarized by search engines and collected websites;
2. Classified and summarized through some well-known e-commerce websites:
Total: Through the summary of 1 and 2-step fine classification, it is concluded that I have made my own industry classification.
4. Optimize supply, procurement and corporate channels: title, keywords, description, etc.
2. Get the keyword search frequency from the drop-down list (from top to bottom)
3. Through the order of the bottom list menu (from left to right, from top to bottom)
4. Use the same method to select keywords, descriptions and titles for other channels: (Remember, these should not usually overlap)
Basic methods and steps of e-commerce website construction How to build an e-commerce website and what steps are needed? Here are four simple steps.
The first step of e-commerce website construction is website planning and design.
E-commerce website is a relatively complex system. Before building an e-commerce website, we should think about the necessary functions. The planning of e-commerce websites is also something that all websites need to do. When planning and designing, it is necessary to analyze the website as a whole, make clear the construction goal of the website, determine the goal of the website, the content and services provided by the website, the domain name, logo, style and directory classification of the website. This step is also a prerequisite for the success of e-commerce website construction, because all the construction steps are implemented according to the planning and design.
The second step of e-commerce website construction, website construction.
After the planning and design of e-commerce website, it began to enter the stage of website construction, mainly including domain name registration, website configuration, webpage production and website testing. Except for the e-commerce website test, which needs to be completed after the other three items, domain name registration, website configuration and webpage production are relatively independent and can be carried out at the same time.
The third step of e-commerce website construction is website publishing.
After the e-commerce website is completed, it can be published on the Internet. After the official launch, users can directly access my website through the domain name.
The fourth step of e-commerce website construction, management and maintenance.
Although the management and maintenance of the website is the best step, in fact, from beginning to end, as long as the website has not stopped running, it has been managing and maintaining the e-commerce website, so this step is also the most complicated step. Website management mainly manages websites from three aspects: safety, performance and content.