The traditional lead writing requires comprehensiveness, with five "W" and one "H", which is conducive to ensuring the authenticity of news, but if it becomes an "iron law", it will make news top-heavy.
In practice, today's lead writing has gone out of this routine, seeking conciseness and not verbosity; Seeking characteristics cannot be generalized; Try to use action-oriented content words and verbs as much as possible, instead of abstract nouns and difficult technical terms; When explaining news sources and news bases, don't have a long list of names, places, official titles and organization names.
In the lead writing, the lead of some news of "China Prize for Journalism" set an example for us. These messages are generally short, but their contents reflect important events.
With the most concise and vivid news language, tell readers the latest trends and the most important facts that attract readers' attention at the beginning of the news, so as to "attract readers' attention and make readers have a general concept in their hearts and have to continue reading".
Extended data:
Structurally, each piece of news generally includes five parts: title, introduction, theme, background and conclusion. The first three are the main parts, and the last two are the auxiliary parts. Titles generally include reference titles, main titles and sub-titles; Introduction is the first paragraph or sentence at the beginning of news, which briefly reveals the core content of news.
The subject is the backbone of the news, expressing the theme with sufficient facts, and further expanding and explaining the content of the lead; Background refers to the social and natural environment in which news takes place. Background and conclusion can sometimes be implied in the text. When reading news, we should pay attention to its six elements (that is, the six narrative elements): people, time, place, the cause, process and result of events.
classify
1. It is divided into breaking news, continuous news and periodic news according to the factual state;
2. Time gap between facts and reports: event news and non-event news;
3. According to the region and influence scope of news: international news, domestic news and local news;
4. Material combination according to news facts: typical news, comprehensive news and series news;
5. According to communication channels and information carriers, it can be divided into written news, photo news, electroacoustic news and audio-visual news;
6. According to the content reflecting social life, it is divided into political news, economic news, legal news, military news, science and technology news, cultural and educational news, sports news and social news.
References:
Introduction _ Baidu Encyclopedia