The main strategy of real estate marketing is who serves (who is the consumer): product positioning. Correct product positioning: solve the problem of who to serve. Many factors, such as product differences (quality and function), image differences (famous brands and big companies), price differences, location differences and so on. In a word, product positioning reflects the competitiveness of a company or product. 1, price strategy In the marketing mix, price is the only factor that can create revenue, and other factors only affect the cost. Many real estate companies fail to properly handle the pricing problem. The most common drawbacks are: too much emphasis on cost orientation in pricing; Can't often adjust the price according to market changes; Pricing is divorced from other factors of marketing mix and is not regarded as the internal element of market positioning strategy; The price has not been adjusted according to different product varieties and market segments. 2, promotion strategy The purpose of real estate promotion is to shape the image of the product through detailed introduction and vivid description, and stimulate customers' desire to buy. At present, there are three commonly used promotion methods in China: one is advertising. Advertising is the most commonly used and effective method in real estate promotion. Real estate advertising generally needs intense and concentrated efforts to achieve immediate results. Therefore, in the implementation of advertising strategy, we can consider the simultaneous spread or alternate appearance of street sign advertisements, TV advertisements, newspaper and magazine advertisements, etc. To enhance the effect. The second is the real estate fair. This is also a means of promotion. Through the model display of real estate products, the introduction of design drawings and the distribution of brochures, the interest of customers is aroused and their desire to buy is stimulated. The third is the promotion of personnel. This enables salespeople to understand customers' needs face to face, answer customers' questions and promote sales in a targeted manner. As a special kind of commodity, real estate commodity integrates knowledge of land, development, architecture and finance, so this kind of salesman is often served by real estate agents, agents or on-site sales receptionists. 3. Channel strategy From the way of commercial housing sales, it is mainly divided into two types: self-operated sales by developers and entrusted sales agents. Real estate sales organizations are usually familiar with the market situation and have the advantages of information, experience, many sales channels and many full-time sales staff. They are places where both buyers and sellers are willing to go. Especially for mature and excellent agents, their understanding of the market pulse and consumer psychology can create hot spots in a limited scope through planning, guide consumption, and also provide some useful suggestions to developers, which often has a good promotion effect.