1, audience positioning: it is the user positioning of the product, which is divided according to the product nature. 2. Media marketing mix: There are certain differences among the people affected by each media, such as the composition of region, age, income, occupation, gender and educational background. Now the market is more and more subdivided, and the image power of a single media is getting smaller and smaller. You should decide the media mix according to your product. According to the media audience, it can be divided into combination applications: point combination, point combination and point combination. According to the nature of product promotion, determine the combination mode. For example, newspaper media belongs to the mass media, belongs to a level, and the impurities are relatively fine, which can belong to the point level.