I. General format

The general format of practical writing should include five elements, namely title, sending unit, text, sending unit and date. Of course, these five elements need not be complete in every language. Next, it is explained from two dimensions: form and content. Formally speaking, it is.

Title (center), issuing unit (top case writing), text (subsection writing), issuing unit (right) and issuing date (right).

Second, the model essay

Hello, entrepreneurs and friends! It is an honor to stand here on behalf of BL Group, and I want to thank the organizers for giving us this opportunity to exchange and discuss our group's experience in brand building.

Brand is a symbol, a synthesis of many factors of products, and a carrier for products to express their own information. However, made in China has no voice and pricing power in many fields in the world, and domestic brands can't go abroad. The key point is that the cultural elements of China brand have not been recognized internationally.

BL Group is a multi-category and cross-industry group company. The Group owns well-known brands such as XX home textiles, casual wear and XX trousers. For a long time, BL Group has paid attention to all-round brand management and world-class brand marketing strategy.

Specifically, develop cultural aesthetic added value, enhance cultural aesthetic degree and tolerance for consumer groups; Optimize efficient brand strategy and brand structure, promote the appreciation of brand assets, and make full use of existing brand assets. From brand input to brand output, it is the expansion of brand intangible value and the promotion of international market position.

The brand of culture is the soul and the living life. At present, China is in the rising period of economic development. With the pursuit of fashion and the increasing purchasing power of consumers, it is a good opportunity to launch original brands. Therefore, it is rare to export cultural brands actively and systematically! The above is my speech, thank you.