Li Ning has been working hard, but she just won't move forward.

The above is my personal real understanding. Are you going to write a paper or something? Let me help you think about it. The following remarks are not my real thoughts.

1. The huge population base of China determines the development speed of fast-moving consumer goods.

2. A large investment in advertising expenses can make a brand quickly deploy and gain popularity. This requires a lot of self-support. Anta used to be the foundry of Li Ning Jianlibao, with a government background. There was no shortage of money from the beginning.

3. Channel is king. These two brands have many retail stores all over the country. In 2007, Li Ning had 2,800 specialty stores. When you are in the world, you will use a lot of advertisements and salesmen to develop franchise stores, intensively cultivate online stores and streamline stores, and then buy back franchise stores to firmly control the whole country.