Planning and careful preparation also need to know the presentation skills of PPT.
We worked hard to prepare, accounting for only 7%; The most important key to the success of briefing is ability/image, accounting for 58%; then
It is sound, accounting for 35%. Recalling the so-called famous mouth, then this truth is self-evident.
-PPT production skills
1. Content: The framework of the speech uses more graphics than terms.
The content of PPT should be concise and focused, and font No.30 should be emphasized in the rule of 10/20/30.
I agree with the following suggestions:
Title 44 is bold
The title I 32 is bold.
Title II 28-point bold
Title III 24-point bold
If necessary, please express your thoughts more vividly. Because graphics are easier for people to understand and more impressive for the audience.
Carving. Of course, graphics will also help the speaker to explain better. But you must also pay attention to the font size marked on the picture.
Small.
If your speech is professional, please consider your audience and avoid using terms that your audience doesn't understand. if
If you must use it, please explain clearly. It's still the speech of Philips to our company mentioned above, and the LCD itself is also included.
Including many terms, coupled with the language barrier, many of us are very confused. The lecturer is good, but he doesn't consider language and
If the audience doesn't listen to these terms, the speaker will be busy in vain.
2. Mode: No more than three PPT actions must be used in formal occasions.
If you give a PPT speech on a very formal occasion, I suggest not to use any "tricks" in PPT production, including self-help.
Define actions, slide switching styles, etc. A simple and well-behaved PPT will not cause criticism. what about you
Your PPT may not be praised by others, but no one will say that you are not doing well. Of course, if you are in an informal situation,
You can add some effects. But I suggest not more than three. In this way, your PPT is still concise and won't fall into it.
"Miscellaneous" situation.
3. Image: Wear formal clothes, make eye contact and keep smiling.
Please wear a formal suit to make a PPT speech. First of all, give the audience an authoritative image. I have never seen Yu Shiwei do it in jeans.
The speaker has never seen that company speak in a shirt. Don't mention Bill Gates to me, he can do it.
No, I don't mind that you are Bill Gates. Dress appropriately, but please be accurate before your speech.
In the radiant state, you should have a positive attitude, and I believe this attitude can also affect your audience.
Please always keep eye contact with the audience when giving a speech. You can read from their eyes what you want to do next.
Well, you can also let the audience know that you care about them
Finally, talk about two principles of making PPT.
1. Seven principles of magic (7 scholars 2 = 5 ~ 9). It is best to convey five concepts on each slide. Seven concepts of human brain
Just right. It can be handled. The above concepts are too heavy, please regroup.
2. Pro (keep it simple and stupid) principle. Because we do PPT for the public, not the minority.
Our aim is to instill our understanding in the audience. Simple explanation represents your real mastery of knowledge.
Commercial PPT
1, about the starting point of writing PPT
Recently, especially in 2007, every time I give a speech in a branch or a customer, there are always consultants and customers who read my PPT and say, "Hey, how do you make your PPT?" Why does it feel a little different from what we did? "I have also communicated with many friends who like to collect and learn PPT. I also have a hobby during my study, that is, learning and collecting other people's PPT. I have also seen at least 3000 PPT in various styles at home and abroad, and various industries. Personally, I think the key to PPT is not the beauty of style. A complete and unified style and a fashionable and beautiful interface are of course important to consultants, but they should not be forgotten when doing PPT. What is the purpose of Microsoft's invention of PPT itself? -From the day it was born, the purpose of PPT was to strengthen the promotion and communication between people. Visual image, sketched and accurately described words, coupled with the speaker's oral description, can easily arouse the audience's understanding and * * *, so as to achieve the purpose of clearly expressing your thoughts and ideas to the object you describe, so the purpose of PPT is by no means content. If it can be understood and realized in PPT, it can be improved completely.
Here are two good "solutions" for your free reference, about how to improve your PPT writing ability quickly, for consultants who have just joined the job or are still hovering at the promotion level.
2, quickly improve their ability to write PPT "shortcut"
I remember that in the first few grades of primary school when I was a child, my composition was always poor. My family subscribed to many materials to help me write. I still remember a set of materials that provided descriptions of flowers, grass, animals, people, landscapes and other different categories. There are many stylized and vivid languages. At the beginning, I often "extract" the paragraphs inside. This method quickly completed the transition from low-level composition to medium-level composition in the class, and achieved the effect of rapid improvement. However, the problem is also obvious. It is inevitable that there will be more "unsociable" in the later excerpts and quotations of these words. I also began to slowly repair the disharmonious factors brought about by those things that were mechanically copied into the overall writing, and gradually got some of my own languages, which accumulated more in the later period. I began to think about building the whole skeleton before writing, and then filling in my own things, so that the written composition will be praised by the teacher in many cases;
In fact, the same is true of writing PPT now. PPT is actually the accumulation of ideas and knowledge of a consultant. For a pre-sales consultant, when judging his basic skills, we can see whether the PPT he wrote in his recent speech just copied a set of completely standardized things from the original company, or whether he had his own ideas in it, including his understanding of the industry, his feelings for customers, his description of the current situation and his expectations for the future.
Sometimes when doing PPT, what I like very much is to write some typical content with PPT in the way I imagine in my mind. At first, I couldn't write them out. What if I can't write it in my head? So I started copying them. The so-called plagiarism is actually to rewrite it according to other people's PPT content and my own thoughts and understanding. This exercise is actually two-way On the one hand, you are familiar with the practice of PPT when copying other people's PPT, on the other hand, the PPT you make yourself can adjust and sort out your own ideas. Copy more, the content you want will be closely combined with your handwritten PPT, and you can "guide" the content in your mind slowly and smoothly, so as to improve the speed and expression effect of "guiding" it and gradually achieve the actual combat effect.
I really didn't write PPT 97 years ago. Only when I defended my college graduation thesis, I had to scratch my head and spend time temporarily holding the Buddha's foot of PPT. Later, I entered the office of a foreign software company in Beijing and began to write PPT when I needed to work. Sometimes sitting in front of the computer is really a blank in my mind, and tigers can't feel it even after eating hedgehogs. At that time, the network had just started. Without Baidu and Google, Chinese management consulting websites are limited. We only go to AMT“rip "consulting company's documents, and we can only gradually enrich our understanding of PPT tools with limited information, and constantly copy, imagine and understand other people's ideas. I believe that after such a long time of study, we will be clear about the application of PPT in different scenarios and what graphics are used in what scenarios. What kind of graphics help the audience to understand what kind of ideas, combined with actual combat experience, constantly modify and accumulate, and gradually feel that they are gradually accurate and sophisticated in expressing their meaning, and gradually refine them, so as to achieve the effect of hitting the target with one blow.
3. How to organize PPT to explain ideas and hierarchical relationships?
I remember that in the second and third grades, there was a long-term job in primary school Chinese class, which was a basic ability training for primary school students. In fact, these are three requirements. Ask the pupils every time they learn the text: 1. I quickly learned how to divide paragraphs in an article; 2. Quickly find the central idea of each paragraph; 3. Learn to quickly summarize the central idea; Because this problem is combined with penalty standing, fortunately, I was afraid of penalty standing at that time, so I did these three things with great care, so I developed the habit of quickly reading the central idea of the article, what the author wanted to express and how to express it. This further promotion of middle school is actually the relationship between arguments, arguments and arguments.
So is PPT. McKinsey, a well-known consulting firm, has a book called "The Principle of Minto's Golden Pagoda", which is translated into Chinese as the principle of the Golden Pagoda expounded in "The Principle of Golden Pagoda"-everything can be summarized into a central argument, which can be supported by three to seven arguments. These first-order arguments can also be arguments themselves, supported by three to seven second-order arguments, which extend like a pyramid. When organizing and writing PPT, we can learn from this practice and discuss it in a pyramid way, such as the recent pre-sales support. Individuals basically use this structure to organize PPT.
PPT structure:
I. Introduction of the Company
Two. Understanding of XX industry
Three. Solutions for XX industry
Four. Thoughts on the Informatization Construction of XX Company
Explain the idea:
I. Company introduction:
Highlight the company's position and strength in the ERP industry, and emphasize that it should be in place;
Two. Understanding of XX industry
Industry and industry informatization development process, management problems in each development process, and solutions to management problems; In order to enhance the intuitive effect of customers, some strategies can be adopted appropriately.
Three. Solutions for XX industry
Echoing the management problems mentioned in II, combining with the solutions of management problems, giving testimony in the form of software screenshots and software explanations, and how the software can solve the above problems; The ending is supported by a list of typical customers in this industry. If you can give one or two examples, the effect will soar immediately.
Four. Thoughts on the Informatization Construction of XX Company
According to the development process of industry informatization mentioned in the second part, combined with the examples mentioned in the third part, a feasible timetable for informatization construction is given, so that the scheme can be implemented and customers can rest assured.
In this way, the final effect delivered to customers is:
The company is in a leading position in the industry and has strong strength.
You know a lot about the industry and have done many similar customers.
You are confident to do this project, and you can foresee that it will be successful in n months.
Your plan includes realizable insurance, so it may be a little more expensive than other plans.
4. Ways to improve your thinking quickly:
I have talked with the consultants of the branch before about how to write a clear PPT. I personally have a very effective trick, which I have recommended to you on different occasions. I also recommend it to you here: Just look for the PPT in roland berger Consulting and try to figure out how Luolan people write PPT. I first saw roland berger-style PPT in 2000, and I was very shocked at that time. Roland PPT, as a novice in the industry, seemed to make me feel breathless in 2000, because of its vivid image expression, solid data source, plain language style, rigorous thinking, unambiguous description and progressive expression. From the structure of PPT to the arrangement of content, this PPT is aimed at how to organize ideas, how to arrange words, how to express ideas and how to draw conclusions.
Barbara minto, consultant of McKinsey, once said: I miss what you wrote and what you think. I would like to express my gratitude to all the experts, consultants and sales experts in the industry in China for their support and encouragement. It is in the process of continuous communication with you and customers that I keep making progress and growing. I hope everyone can make further progress in pre-sale and PPT.
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