I believe many people know the word information gap, but in order to make it easier for us to have the same understanding when explaining the problem later, I still need to redefine what I understand information gap here.

First of all, what is information?

Information refers to the objects transmitted and processed through audio, news and communication systems, and generally refers to all the contents spread by human society. People can distinguish different things by obtaining and identifying different information from nature and society, so as to understand and transform the world. In all communication and control systems, information is a common form of communication. 1948, the mathematician Shannon pointed out in his paper entitled Mathematical Theory of Communication that "information is used to eliminate random uncertainty". The most basic unit of creating everything in the universe is information.

This is the definition given by Baidu Encyclopedia. In the words we can understand, it is all kinds of content that we spread in various ways in daily life.

So what is the information gap? Information gap is also called information asymmetry.

Information asymmetry means that everyone has different information in the transaction. In social, political and economic activities, some members hold information that other members can't, which leads to information asymmetry. In the market economy activities, all kinds of people have different understandings of relevant information; People with sufficient information are often in a favorable position, while those with poor information are at a disadvantage. Asymmetric information may lead to adverse selection.

This is the definition of information asymmetry given by Baidu Encyclopedia. Or simplify it into something that we can easily understand: some information only spreads in a small range, and some don't know it, which leads to information asymmetry, that is, the information gap.

With a clear definition, we will continue to study the problem of making money by information gap. In fact, you know how to do it when you say the definition, because it is also said in the definition that having information that others can't have will cause information asymmetry, and our life is made up of all kinds of information that is spread.

For example, we know that the price of a product abroad is much lower than that in China, so we can use information asymmetry to ship the product back to China to earn the difference. This is the simplest way to make a profit by using information asymmetry. By the same token, domestic products can also find corresponding countries to sell for profit.

It seems simple to say, find out where the information is asymmetric and use this information to make a profit, but I can't find such information. Don't worry, the main problem we are studying today is how to find such information.

Since we need poor information to make a profit, we should be one of the few people with good information. Since it is a small group of people, this group must be xenophobic. Because the more people who have this information, the more people whose interests are divided. I believe there are not so many selfless people. So how do you find such information or squeeze into such a circle? I have thought of three ways, which I hope will help you.

The first one is very simple. We are so powerful that we can even create an information gap ourselves. Or the circle of people around us is such a high-quality circle, which can produce or know high-quality information at the first time.

Of course, this method is very difficult and there are not many things that can be done. But it is precisely because of difficulties that our efforts are valuable. Integrating into such a community requires us to constantly improve ourselves and create value for others. If it's just Bai Piao's mentality or if he wants to use others to create wealth for himself without paying, then give up this road.

To sum up, this method is to use interpersonal relationships to obtain information, because information that is useful to people is often created by people, which means that we can directly find the source of information and directly eliminate the time difference caused by information dissemination.

The second method is to use the collected information and your own cognition to speculate and get information that has not been widely spread, so as to make a profit.

Let's give an example directly here. For example, the "Ant Hey" special effect was very popular in Tik Tok a few days ago, and I also wrote an article explaining this project. All kinds of information and judgments written in this paper are my inferences based on the collected information and my own cognition.

I saw this phenomenon on Tik Tok and found his data very popular, so I guess there will be some value behind this abnormal phenomenon. So I collected information through various channels and finally found several ways to realize it. If you use the tutorial to drain, you can directly open a shop on Taobao to sell production services.

In essence, these are all ways to make money by using the information gap, and when I went to search, I found that there were hundreds of goods sold on Taobao. These people also belong to the circle mentioned in the first method. After getting the first-hand information, they can act immediately to make the best use of this information gap.

The third method is to collect and sort out completely open information and provide convenient query and sorting services for others. It seems that this method may not belong to the information gap, but it also belongs to the category of information gap in essence.

For example, there are many tutorials on the market now, such as the learning tutorial of ps. This kind of information is actually completely public. Many people know that a simple Baidu can find a lot of relevant information, but there are still many people who are unwilling to take the initiative to obtain information, hoping that someone will send the ready-made information directly to them.

So this is also the information gap, which is to profit from the information gap caused by the laziness of many people. And we can also find many profitable ways from it.

For example, in Zhihu, good things bring goods. In fact, all commodity information is public information on various e-commerce platforms. However, many people don't want to collect and sort it out themselves. They want someone to help them choose goods directly and tell them how to choose and what products to choose for what needs.

This information gap caused by people's passive acceptance of information has created countless opportunities for us. From this extension, we can find opportunities in any field, because there are too many people, there must be more than one person with the same problem, and we only need to spend one time making products.

For example, the operating documents related to the take-away coupon business I wrote before are very simple, such as registering in the official WeChat account, how to obtain the link of the coupon, and configuring it in the official WeChat account. These are all public information, but many people don't know or don't want to know, so I can create profits for myself. I didn't expect that a random answer and an article could create one or two thousand benefits for myself, and I fully felt the charm brought by the information gap.

Three main methods have been given. According to these three methods, we can certainly find a large number of information gaps and profit from them. However, please don't think that I can give a specific way to find valuable information, because this is also an information gap, and I can also profit from it.

Really valuable information will never spread on a large scale. To find this information, we need to pay our own resources in exchange, whether it is time, energy or money. In a word, there is no free lunch.

Come on, wow! ! !

Today is the 24th/30th day of my continuous writing.

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