First of all, in terms of study, try to get some academic qualifications in case it is easy to find a job after graduation. Secondly, actively participate in student union work, community activities, and part-time jobs outside the school to accumulate some experience, so this ensures that it is possible for businesses to make full use of the student union for campus publicity and make full use of part-time high-quality and cheap labor.

Secondly, through the above survey results, we can see that the basic living consumption and psychology of college students are realistic and reasonable on the whole, but the discrete trend is obvious and the individual differences are great. Mainly summarized as the following aspects:

The consumption of college students has its irrational side.

College students have no financial resources, poor economic independence and no consumption base. The non-independence of economy determines that college students have little experience in independent consumption and cannot rationally measure the consumption value and cost. College students have not yet formed a complete and stable consumption concept and their self-control ability is not strong. Their consumption is mostly random consumption and impulsive consumption induced by media propaganda or influenced by students around them. This is also the result of the demonstration effect of college students' consumption. Take mobile phone products as an example. At present, some college students who have mobile phones have communication needs, and family economic conditions permit. The other part has communication needs, but family economic conditions can't afford it. There is also a part of "luxury goods" consumption, which has neither communication needs nor family economic conditions. "Luxury" consumption is caused by the demonstration effect of college students' consumption and the psychology of comparison.

College students have high loyalty to brands.

To some extent, college students will believe their real experiences. If they have a good experience with a brand's products, they will stick to using them, thus gradually forming a fixed preference and eventually forming a habit of using them, and maintaining good loyalty to this product. Shampoo, for example, smells good, has good quality and obvious effect, which will encourage them to continue to use it.

3. College students pay more attention to fashion consumption.

Students are active in thinking, have a strong thirst for new things, like to pursue new trends, dare to innovate, and consume vigorously, and entertainment consumption accounts for a large proportion of all consumption. For enterprises, China Mobile has done a good job. With the help of Jay Chou, a popular fashion spokesperson, they cheered for the "M-Zone", and at the same time, they used students' psychology of pursuing high quality and low price to launch student cards, which won many achievements.