Jumping goods is a typical manifestation of outlet conflict. This word, which is difficult to find traces and shadows in the classic theoretical works of marketing, has always touched the nerves of enterprise marketers. There is a saying in the market that "sales without goods smuggling are not prosperous sales, and sales with a large number of goods smuggling are dangerous sales", which shows that marketers hate and love goods smuggling and cannot get away from it. Will escape really become an inseparable commodity and an export of lasting pain? Jumping goods is a common problem in sales. If it is not well controlled, it will have great lethality to the business activities of enterprises. This paper focuses on the types and causes of goods smuggling, the causes of all kinds of goods smuggling and the ways to solve all kinds of goods smuggling. We are not afraid of jumping goods, but the key lies in how to prevent and deal with them.