I. Competitiveness
Competitive is the most striking feature of modern Olympic Games. Looking at the past, present and future of the Olympic Games, the displayed values and utilitarianism tell people that the modern Olympic Games is not only a contest of sports strength, but also a competition of economy, politics, science and technology and culture. It is not only a sign of a country's status in the world today, but also a sign of a country's status in the world in the future [1]. For example, the scale and events of the 27th Olympic Games are rare in Olympic history. More than 16000 athletes and officials from 199 countries and regions gathered in Sydney, with 5.3 million tourists worldwide, 8.6 million direct viewers and more than 3 billion TV viewers. Sydney has become the most popular city, and the Sydney Olympic Games has become a worldwide event after sports, culture and economy. The Olympic Games set 34 world records, 77 Olympic records and 3 Olympic best results, which fully demonstrated the high level of sports and fierce competition.
Second, culture.
Modern sports has become a symbol of civilized society, an active international cultural phenomenon and a spiritual wealth of human society. The Olympic movement is a dynamic and open world cultural system, which needs to draw a lot of beneficial nutrients from the cultures of all nationalities in the world and enrich its own content. In this global cultural system, ancient and modern, east and west meet and blend, and the rich and colorful national cultures of various countries and regions on five continents provide inexhaustible cultural sources. In the new century, the Olympic Movement, which was born under the background of western culture, needs to draw beneficial nutrients from the eastern sports thoughts, values and sports forms in order to continuously enrich and improve. Therefore, the globalization of the Olympic movement should be a process of multi-cultural complementarity and interaction. Only in this way can the Olympic Movement truly become a cross-cultural, cross-ethnic and transnational worldwide cultural system. In this context, Beijing 2008 Olympic Games will bring new opportunities to the diversified development of the Olympic movement. Beijing, with a history of over 3,000 years, is a typical representative of China's traditional culture. Hosting the Olympic Games here will make East and West cultures collide and blend in China. China has inherited the traditional education methods for thousands of years, and will have a far-reaching impact on the Olympic Movement with its values, cultural concepts, thinking patterns and behavior patterns full of personality charm [2]. It pays attention to the cultivation of high-level competitive sports ability, pursues muscle strength, but ignores the harmony between human spirit and appearance, and ignores the harmony between human body and nature, which is undoubtedly a perfection and supplement to the situation in the Olympic movement. The concepts of justice, honesty, kindness and friendliness shown in the traditional sports ethics with Confucian color undoubtedly have a purifying effect on the turbid flow of stimulants and the shadow of stadium violence in today's world sports competitions. China's 5,000-year history of civilization is rich and unique in culture, which contains many cultural features needed by the modern Olympic Movement. China's traditional sports culture advocates "harmony between man and nature" and "harmony between man and nature", which is conducive to the Olympic Games to play a more effective and positive role in ecological balance and environmental protection. In fact, the 2008 Beijing Olympic Games has become a big stage for cultural exchange and integration between China and the West, and the result will enrich and develop Olympic culture. Sports not only affect biological people, but also affect spiritual people and social people. What people see through sports is enterprising spirit, tenacious fighting spirit, patriotic spirit, friendly spirit, especially the spirit of fairness and justice, calling for people's physical and mental perfection, harmonious interpersonal relationship and infinite pursuit of beauty, expressing appreciation and enthusiastic cheers, and expressing spiritual needs. As Samaranch said, "culture and sports are the two major themes of the Olympic Games." The internationalization of Olympic events marks the globalization of world culture. For example, women's events will be held in 40 countries on three continents, and men's events will be held in 75 countries on four continents before the Olympic Games can be approved. The 27th Olympic Games has grown to 28 major events and 300 minor events. In fact, the traditional events of each country are going to the world on behalf of their respective traditional cultures, becoming Olympic events, which are the integration of traditional cultures of various countries and world cultures.
Third, science and technology.
The development history of the Olympic movement in the past hundred years shows that the Olympic movement is inseparable from modern science and technology, and the competition in the field of Olympic movement is also a contest of science and technology in various countries [4]. The high-tech revolution provides material guarantee and theoretical basis for competitive sports. Since the 20th century, with the development of sports technology, the world record has been constantly refreshed, even reaching the limit of human physical fitness. Behind these phenomena is the development of science and technology. In the 1960s, multidisciplinary comprehensive research was carried out, and electronic computers and high-speed cameras were applied to training. The successful application of sports biomechanics tester has fundamentally changed the traditional experience training mode. Another manifestation of the high-tech movement is the use of equipment. Since the 1960s, computers, lasers, modern sensing technology, new materials, new textiles and many other important achievements have been applied to sports, plastic runways, electronic monitors, various instruments and clothes used by athletes, which is undoubtedly not the result of high technology. At present, modern training centers with advanced equipment are highly valued, such as Colorado Spring Olympic Training Center, which has the most advanced technology and the latest sports scientific and technological achievements in the United States. In the track and field competition, the famous American sprinter Lewis set a world record. Because of his light running shoes, the upper is made of light polyester material coated with polyurethane and inlaid with light and strong ceramic agreement. The whole pair of shoes weighs only 1.56g[5]. For another example, when Moses, an American breaststroke swimmer, plunged into the light blue water of Sydney International Water Sports Center, his bare skin only had his lower arms and calves besides his face, which looked like a TV picture tube on a Teflon-coated swimsuit. Mosey, wearing a high-tech swimsuit, has little resistance when swimming, and looks particularly dexterous, swimming faster than other swimmers wearing old-fashioned swimsuits. It can be seen that behind the "gold medal" is the science and technology war. Fourth, communication.
The Olympic Games led the globalization and accelerated the process of world globalization. Sports culture has become a global culture, and different people can directly understand its physical symbols to achieve the purpose of communication; Sports culture with competitive, interactive and entertaining attributes can serve a wider range of people more quickly and make sports culture recognized all over the world. There are more and more competitions, and more and more countries and people are participating. Human beings have constantly crossed social barriers such as space, system and culture to achieve communication and knowledge on a global scale, which is unmatched by any activity. The Olympic Movement is open and a "global" peace movement in which people of all nationalities in the world participate. Its purpose is to promote world peace and provide a necessary and favorable stage for exchanges and cooperation among countries all over the world. Today's Olympic Movement has become an important and effective carrier of international exchanges and cooperation. On the one hand, countries can show their political situation, economic situation and people's mental outlook to the world through the Olympic Movement, which can let other countries know themselves and enhance their understanding of other countries. On the other hand, the Olympic Games has promoted the consolidation and development of friendly and cooperative relations among countries all over the world and become an important supplement to diplomacy. In some cases, it also played a buffering and transitional role in official diplomacy. It brings together athletes from countries that have no diplomatic relations or even are not hostile to each other to compete in the same venue. At the opening ceremony of the 28th Olympic Games, North Korea and North Korean athletes entered the stadium together, which attracted a lot of praise and reflected the political function of the Olympic Movement. [6] In a sense, it completed the extremely difficult and sensitive task of political integration under normal circumstances, and promoted the development and harmony of relations between countries.
Verb (short for verb) utilitarianism
Samaranch said in the centennial review of the Olympic Games, "History tells us that politics is everywhere in the Olympic Movement …" Sports and politics are obviously intertwined, and the centennial history of the Olympic Games has proved this. Because sports is a social and cultural force, it is easy to become a means of political socialization and serve its politics. Whether it is a team or an individual, their clothes and signs represent the country, and victory and failure also represent a part of the country, which is bound to be linked with the politics they represent. The results and achievements of competition are naturally political. Athletes are diplomats in sportswear. These "diplomats" wearing sportswear and their weak political color play an extremely powerful and irreplaceable political function and realize the lofty political role of safeguarding world peace at a higher level. China's "ping-pong" diplomacy has opened a new chapter in the relations between the Chinese and American peoples and between the two countries, which is a typical example. The characteristics of the Olympic movement itself determine that it cannot be divorced from politics. The attitude and actions of the country play a decisive role in the development of the Olympic Movement. The Olympic Games is complex and expensive, and needs the support of all countries. The International Olympic Committee stipulates that when submitting the bid report, the bidding city must submit a letter of commitment from its own government. In order to achieve a "faster, higher and stronger" Olympic Games, governments of all countries also need to promote the development of mass sports. In the current international situation, the threat of terrorist attacks is directly related to the survival of the Olympic Games. Without the government's participation, the consequences will be unimaginable. Take the 28th Olympic Games as an example, the security and defense expenditure exceeded 654.38 billion euros, and seven countries participated in defense cooperation [6]. The realization of the "sacred truce" during the Olympic Games cannot play a decisive role in itself, but is mainly used as a medium to urge governments to realize it. The way is to inject the Olympic spirit of peace, friendship and unity into the governance beliefs of governments in a bloodless way through the hosting of the Olympic Games, and turn it into a practical "truce" action. Olympic "peace-building" efforts should not avoid these, but should meet the challenge head-on, even if it is only a gesture appeal, at least it can create a peaceful truce for war and conflict. Former South African President nelson mandela said that sports have the power to change the world. It is the correct direction for the development of the Olympic Movement itself to establish a benign relationship of mutual promotion, mutual restriction and win-win between the Olympic Movement and politics.
Commercialization of intransitive verbs
Various commercial forms of modern sports are reflected in the Olympic Games. In the modern society where market economy prevails, the Olympic Games has become a profitable business activity. No one will forget that when Ueberroth, then chairman of the Organizing Committee of the 1984 Olympic Games, proposed to sell the torch relay of the 1984 Olympic Games with sticks, this commercial behavior caused an "earthquake" on a global scale. At that time, the International Olympic Committee threatened to show "color" if Americans really dared to sell the torch. However, Ueberroth finally persuaded the international Olympic Games, and Ueberroth's torch relay plan was successfully implemented, winning the "first pot of gold" for the organizing committee. 1988 Seoul Olympic Games earned 400 million dollars, 1992 Barcelona Olympic Games earned 600 million dollars, and 1996 Atlanta Olympic Games earned more than one billion dollars. It can be seen that the Olympic Games has brought direct economic benefits to the host country and played an important role in promoting economic prosperity and development. Atlanta is the home of Coca-Cola Company. During the Olympic Games, the company established a "city within a city" in the city center. Many large companies from all over the world have also set up camps in the Olympic Park and competition venues. The city of Atlanta also sells temporary business licenses to small vendors for 300 to 20,000 dollars, making the streets and alleys full of dazzling booths and endless hawking. In addition, when broadcasting live events, major TV networks endlessly insert advertisements, making the Olympic Games an "island" in the commercial ocean. In order to save money, the venue of the weightlifting competition was converted from an underground warehouse in a conference center, with only one bathroom for the audience to use. Every time between the snatch and the clean and jerk, there is always a crowd, and there is a long queue of 100 meters in front of the door. After the Atlanta Olympic Games, Samaranch, then president of the International Olympic Committee, said that this was a summary of experience and a warning to later Olympic members and organizers: "Commercialization can and must contribute to the development of sports. When making a plan, we must not forget one thing: sports must have their own dignity and cannot be controlled by commercial interests. "