1. 1 store management objectives and standards of chain enterprises
1.2 chain headquarters' control over store operation
1.3 Store management contents of chain enterprises
Chapter two: Analysis of the orientation of chain stores.
2. 1 Chain Store Business Circle Settings
2.2 Analysis and Evaluation of Chain Store Business Circle
Chapter III Commodity Display in Stores of Chain Enterprises
3. 1 commodity configuration
3.2 Equipment and appliances for commodity display
3.3 methods and points of commodity display
Chapter IV Commodity Purchase and Inventory Management of Stores in Chain Enterprises
4. 1 principles and methods of store procurement of chain enterprises
4.2 Procurement Procedures
4.3 Inventory management of chain stores
Chapter V Counter Service Skills of Chain Stores
5. 1 Service Specification for Counter of Chain Store
5.2 Chain store counter service skills
Chapter VI Planning and Implementation of Store Promotion in Chain Enterprises
6. 1 chain store promotion planning
6.2 Implementation of promotional activities
6.3 Evaluation of promotion effect
Chapter VII Management of Cashier Service
7. 1 cashier operation specification
7.2 Basic knowledge of cashier
7.3 Key points and skills of cashier operation
Chapter VIII tally and replenishment management of chain stores
8. 1 Overview of tally replenishment
8.2 Replenishment and tally. workflow
8.3 tally and replenishment operation management
8.4 Professional Ethics Requirements of Tally Clerk
Chapter IX Operation and Management of Commodity Inventory in Chain Enterprise Stores
9. 1 inventory overview
9.2 Organization and staffing of commodity inventory in chain stores
9.3 Chain Store Commodity Inventory Operation Management
Chapter 10 Store Loss Management
10. 1 reasons for store loss
10.2 store loss prevention management
10.3 layout and merchandise display of anti-theft shops
Chapter 1 1 Customer Service
1 1. 1 customer service overview
1 1.2 customer complaint handling practice
1 1.3 customer service quality evaluation
Chapter 12 Chain Store Manager
12. 1 Meet the manager of the chain enterprise.
12.2 chain store manager workflow
12.3 as the manager of chain enterprises
Chapter 1 Overview of Store Management of Chain Enterprises
1. 1 store management objectives and standards of chain enterprises
The three characteristics of chain operation are specialized division of labor, standardized action and simplified management. The management of chain stores is a professional and standardized management process. Because every link of chain operation is a specialized division of labor and cooperation, the operation process embodied in each post has the characteristics of simplification and simplification. Just like the upper and lower procedures in industrial production, it is easier to produce high efficiency with simple operations on the basis of division of labor. It can be said that the chain enterprise is a management mode that learns from the industrial production mode and guides people to specialize in division of labor and cooperation, which completely changes the technological process of the traditional retail industry and revolutionizes the business model of the modern retail industry.
Chain operation needs large-scale development, and management standards are the quality guarantee for the large-scale development of chain operation. It can be said that if the management can't keep up with the scale development of chain stores, the bigger the scale, the worse the benefit, and the more stores are opened, the greater the loss may be. Therefore, management standards are fundamental to maintain the unified operation of the chain management system, and establishing clear management objectives and formulating strict and scientific management standards are the quality assurance for the large-scale development of chain enterprises.
1. 1. 1 store management objectives
To sum up, the store management requirements of chain enterprises are to embody the objectives, plans and specific requirements of the headquarters of chain enterprises in daily operation and management, and realize the unity of chain operations. From a big perspective, the goal of store operation management is the following two aspects.
1. Maximize sales.
The operation of chain stores must be gradual, starting from all basic affairs, so that stores can embark on the track of healthy development. In order to successfully achieve business objectives, we must first focus on sales, because sales itself is the main business of the store, and only by expanding sales as much as possible can we achieve the profit target of the store. The maximization of sales is not achieved by blindly or simply using various promotion methods, but by pursuing higher sales through normal standardized operations.
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