Yang Shuzhen. According to relevant information, Haier Group has experienced the stages of brand strategy development, diversification strategy development, internationalization strategy development, global brand strategy development, network strategy development and eco-brand strategy development since the establishment of 1984. Haier Zhijia provides users with intelligent full-scene solutions for food, clothing, housing and entertainment, comprehensively improves the quality of life of users, and realizes the whole process ecological platform of interaction, experience, sales and service with "cloud" experience, full-link service and personalized intelligent terminal.